JC Orellana
I help brands launch, grow, and show up consistently online.
New to Contra
JC is building their profile!
Managed large scale sales, delivery, and marketing operations for Tesla across Orange County, scaling the regional delivery team from 13 to 130+ employees while maintaining a #1 regional and top 10 global delivery experience ranking. Executed 800+ EV deliveries per quarter in full compliance with CA DMV requirements. Built sales contract playbooks in Salesforce that reduced processing time and mitigated revenue risk across the organization. Piloted Southern California marketing activations including luxury brand partnerships and test drive events that increased lead volume by 20%. Coordinated cross functionally across Service, Logistics, Headquarters, and CA DMV simultaneously to keep operations running at scale.
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Conceptualized and curated a themed Instagram content series to build excitement around the Newport Beach Film Festival's French film programming. Handpicked and managed a collection of elevated, luxury-lifestyle imagery evoking French culture — fashion, food, architecture, and art — carefully selected to resonate with the upscale Fashion Island, Newport Beach audience. Maintained the brand's social media presence end to end, using each post to organically drive awareness and anticipation for the upcoming festival.:
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Built and maintained an engaged niche TikTok account from the ground up, growing to 4,500+ followers in the art toy and blind box collectibles space. Content covers PopMart news, blind box openings, art, music, and lifestyle — creating an authentic community around a highly passionate and spending audience. Beyond follower count, cultivated an active Discord community of 200+ members, demonstrating the ability to build real engagement and loyalty across multiple platforms. Profile includes a PR email reflecting inbound brand interest and collaboration opportunities.
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Partnered with MAMM Alliance, a nonprofit supporting student fundraising for the Cal State Fullerton performing arts program, to lead a full rebrand and digital transformation. Redesigned their logo and visual identity, rebuilt their website, and developed a social media strategy from the ground up. Coached the organization on social media storytelling, content creation, and platform navigation — empowering their team to maintain and grow their presence independently. Leveraged strategic campaign planning and digital storytelling to help the organization reach and exceed their fundraising goals.
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As part of a broader digital strategy to drive awareness and ticket sales for the Newport Beach Film Festival, I helped secure a celebrity sponsorship and attendance that generated significant social media engagement across platforms. The content we created around their appearance was shared widely and contributed to record festival attendance of 55,000+. This campaign combined influencer outreach, event coordination, and social media storytelling to build excitement and credibility around the festival brand.
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Provided comprehensive business consultation for Fitness Grill Kitchen, a local restaurant looking to attract more customers and elevate their brand presence. Developed visual mockups for the restaurant's exterior to increase curb appeal and drive foot traffic from passing drivers. Led a full rebrand including social media curation, mood board development, logo integration across platforms, and menu editing and proofreading to ensure professional presentation. Managed social media strategy including audience engagement, cuisine photography direction, and advertising for live music events. Consulted on kitchen operations including food timing, service standards, and staff presentation. Conducted a full SWOT analysis and identified growth opportunities across marketing, operations, and customer experience.
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Consulted with Zzyxx Shoes, a startup footwear brand, during their early brand development phase. Created a comprehensive mood board capturing the brand's visual identity — centered around a beach lifestyle aesthetic with modern, hip, and surf-inspired imagery including surfers, surfboards, and coastal visuals. Presented logo concepts and defined the brand's color palette, themes, and overall aesthetic direction for use across their website and social media channels, with a heavy emphasis on Instagram. Conducted a full SWOT analysis of their business venture and developed a forward-looking brand strategy covering visual identity, audience positioning, content direction, and competitive landscape.
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