Janet Waihuini
Consultant and Behavioral Researcher
New to Contra
Janet is building their profile!
This is to make high-net-worth founders realize that accessibility is a brand liability. If their message is too easy to read, they are accidentally signaling that they belong to the masses, not the "Circle."
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To target founders who are obsessed with Permanence. This is about moving from Wealth to Legacy.
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Most leaders suffer from 'Narrative Leakage' they react to market volatility, social trends, or internal crises in ways that signal anxiety rather than authority. My work is to move an executive from a Reactive State to an Institutional State.
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The goal of this post is to make high-net-worth founders realize they might be accidentally signaling "Middle Class" or "Insecure" to their peers.
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