Pro
Building a 3-step funnel for an accredited Sports Scientist + final-year Physiotherapy student disrupting the PT industry.
Julian Dias Performance holds a Bachelor in Exercise Science, Honours in Physiotherapy (in progress), and 5+ years coaching weekend warriors to pro athletes.
The Funnel:
STEP 1: LEAD CAPTURE Free 30-day email series. Daily training science lessons. A/B tested headlines.
STEP 2: SALES PAGE VSL: "You're training hard, but not smart." Three programs:
Hybrid Training → Stripe → Thank you
Hypertrophy → Stripe → Thank you
Individualised → Stripe → Thank you
Tech: Framer, Mailchimp, Stripe, Zapier.
Dark aesthetic. Clinical precision. Built for athletes who train with intent.
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The Pivotal site is live!
The studio that represents what I actually believe about modern web development is finally here. The vision: World-class work doesn't require traditional infrastructure. No offices. No fixed locations. No mandatory schedules. Just modern tools, borderless operation, and mastery that travels. Pivotal exists as proof: you can operate at the highest level without the overhead agencies cling to.
What we are: A Framer-certified specialist studio delivering enterprise-grade websites in days, not months. Based in Whistler, operating globally, built entirely on Framer.
Framer is the platform built for 2025.
Check it out: pivotaldesign.studio (http://pivotaldesign.studio)
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Throwback to one of the first sites I ever built - “Pivotal Snow.”
I made this one back in Whistler, sitting in the public library on a borrowed laptop, trying to figure out who I was as a designer 😂 The idea was simple: help local snow brands stand out online with clean design and a bit of personality.
It’s wild looking back now, this tiny project planted the seed for everything I’m doing today with Framer, custom builds, and high-end D2C brands.
Proof that even small beginnings shape the whole path.
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One of my favourite components from the RidePanther rebuild: a fully custom Framer Overlay-based megamenu designed for speed, clarity, and seamless product discovery.
The old site used a basic Shopify dropdown. The new experience elevates everything:
⚡ Built with Framer Overlays for smooth, instant interactions
📦 Structured around Shopify categories
🎨 Custom imagery + curated product cards
🚀 Fully responsive across all breakpoints
I’m all-in on Framer Commerce + Frameship: design freedom + real product data is the future of high-end DTC storefronts.
This menu is just one part of the full rebuild (old: ridepanther.com (http://ridepanther.com) → new: ridepnatherfinal.framer.website (http://ridepnatherfinal.framer.website)). More components dropping soon.
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I designed and built a fully custom ecommerce agency website in Framer, using a bold, high-contrast visual style with oversized typography, bright color accents, and playful sticker elements. The goal: communicate a strong USP immediately while making the brand feel modern, creative, and unmistakably premium.
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Client // eCommerce // Framer + Frameship
High-converting, modern ecommerce experience, built entirely in Framer.
DesignByChaz, a fast-growing streetwear brand, needed a complete upgrade from their old Shopify theme. They wanted something premium, cinematic, and conversion-focused without sacrificing speed or flexibility.
I rebuilt their entire storefront using Framer + Frameship, giving them a Shopify-powered backend with Framer-level design freedom.
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Recently rebranded my own website in Framer using some custom fonts from https://abcdinamo.com/
Check it out here: https://pivotaldesign.framer.website/
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Working on a Melbourne based eCommerce brand.
We are rebranding and rebuilding there entire online store in Framer using Framer Commerce!
Exited to see this project completed.
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