pro
Isabella Guran
Creative Director & AI Visual Artist
New to Contra
Isabella is ready for their next project!
FREQUENCY A Fashion Editorial
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Some cities do not need a filter. Paris is already the edit.
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Sweet Season Summer Editorial Campaign
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BLUE VALENTINE // Editorial Campaign
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BLUE VALENTINE // Editorial Campaign
A bold intersection of pop-art surrealism, retro nostalgia, and modern visual architecture. This campaign concept explores monochromatic saturation, using vibrant cobalt and sky blues contrasted against sharp electric-lime transparency. Built around themes of connection, playful detachment, and sculptural shapes, from oversized metallic hearts to exaggerated avant-garde footwear, the project redefines classic romantic imagery through a high-fashion, high-energy lens.
Creative Direction & Visual Styling: Isabella Guran
Core Themes: Pop-Art Surrealism, Retro-Modernism, Editorial Fashion Campaigns
Color Palette: Cobalt Blue, Electric Lime, Alabaster White
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BLEU CÉLESTE // Video Concept
A surrealist exploration of texture, contrast, and digital realism in high-fashion beauty. This AI-generated visual concept centers on a striking, electric cobalt focal point, seamlessly blending the organic softness of white floral elements with hyper-precise, avant-garde makeup design. Built as an intimate, macro-focused narrative, the piece showcases the power of generative AI in translating complex textures, from the thick, sculptural viscosity of the mascara formula to the flawless, dewy realism of the skin and the delicate veins of a calla lily.
"Bleu Céleste" leverages AI to expand the boundaries of traditional beauty campaigns, offering a flawless, hyper-real lens where technology meets "silent luxury" editorial aesthetics.
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THE BLUE SHIFT — An Editorial Campaign
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OCEAN DRIVE: The Aquarium Tote Concept
An exploration of coastal luxury, surreal transparency, and footwear design.
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Rack ’Em Up: A Polka Dot Playbook
In this creative exploration, I take the classic sophistication of navy polka dots and throw them into the high-stakes environment of a billiards hall. This project explores the balance between the soft, fabric textures of a luxury handbag and the hard, polished surfaces of billiard balls. It’s a game of style where every detail is perfectly racked.
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SWEET STEP: The Sugar-Coated Platform.
This project explores the delicious boundary between luxury footwear and culinary art. Inspired by the nostalgia of pastel bakery treats, soft-serve ice cream, and childhood sprinkles, Sweet Step reimagines the classic platform heel as a decadent dessert.
With a metallic gold base, a stacked "macaron" heel in soft pastel shades, and a generous dollop of whipped cream, this shoe isn't just an accessory, it's a sensory experience.
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BLUE VALENTINE // Editorial Campaign
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BLEU CÉLESTE // Video Concept
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OCEAN DRIVE: The Aquarium Tote Concept
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Creative Project: Fashion Meets Billiards
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THE BLUE SHIFT — An Editorial Campaign
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Parisian Edit
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SWEET STEP: The Sugar-Coated Platform
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AI Product Creative// Products Presentations
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AI Fashion Content Creator
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