Irina Timoshkina
Web/Mobile app/OTT development/Design/Roku/TV/Unity/QA
PettersonApps
🏢 ASK Partners — Real Estate Finance Platform
Boutique property finance firm enabling fast, flexible capital solutions across UK real estate
We worked on a digital presence for ASK Partners, a specialist real estate lender providing bespoke financing solutions across residential and commercial property markets in the UK.
The platform communicates complex financial offerings in a clear, structured way — helping investors, developers, and partners quickly understand available funding structures and engage with the ASK team.
🚀 What We Focused On
Translated complex real estate finance products into a clear, user-friendly digital experience
Structured high-value investment and lending information for fast comprehension
Improved accessibility of deal types, funding ranges, and investment criteria
Enhanced trust positioning for institutional investors and high-net-worth partners
Supported clear presentation of case studies and transaction history
💡 Business Value Delivered
Strengthened credibility of a boutique but high-volume lending institution
Improved clarity of financial products across the capital structure (debt, mezzanine, JV equity)
Made it easier for partners to evaluate funding opportunities quickly
Elevated digital perception of a £3B+ lending track record
🏗️ Outcome
A polished, investor-focused digital platform that reflects ASK Partners’ positioning as a flexible, fast-moving real estate finance provider — bridging the gap between institutional capital and real estate opportunity.
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🏇 Jan Horse Racing Tips App
AI-powered horse racing prediction platform helping users make smarter betting decisions
We contributed to the development of a data-driven horse racing tips app that leverages AI models and statistical insights to simplify race prediction for both beginners and experienced bettors.
The product transforms complex racing data into clear, actionable “top picks,” enabling users to quickly identify potential winning or placing horses across different races.
🚀 Key Product Highlights
Built AI-assisted prediction logic to generate race “Top Picks” and performance-based insights
Simplified complex horse racing data into easy-to-understand betting recommendations
Enabled users to explore race selections even without prior racing experience
Introduced structured race coverage with expanding support for multiple race types (including greyhound racing)
Improved UX with continuous UI/UX iterations for faster decision-making and smoother navigation
💡 Core Value Delivered
Reduced barrier to entry for non-expert horse racing users
Translated raw racing data into digestible betting insights
Helped users make faster, more confident selection decisions
Supported monetization via subscription-based and per-race pick models
🛠 Outcome
A scalable sports prediction platform that blends AI-driven analysis with user-friendly design, making horse racing insights accessible, structured, and commercially viable.
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✈️ SAS Scandinavian Airlines App
End-to-end mobile travel experience for one of Europe’s leading airlines
We helped build a scalable airline mobile platform that streamlines every step of the passenger journey — from booking to boarding — into a single, seamless app experience.
🚀 Key Impact Areas
Transformed complex flight management into a clean, intuitive mobile flow
Enabled real-time travel updates, mobile check-in, and digital boarding passes
Improved passenger convenience with baggage tracking and seat selection features
Integrated travel add-ons like upgrades, lounge access, and ancillary services
Strengthened customer retention through full EuroBonus loyalty program integration
💡 Product Value
Reduced friction across the entire travel journey
Centralized all essential airline services into one mobile experience
Enhanced user engagement through real-time notifications and personalization
Improved operational efficiency by digitizing core passenger interactions
🛫 Outcome
A high-performance airline app that simplifies travel complexity and elevates the overall passenger experience — turning a traditional airline journey into a modern digital product.
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YogaStream is a mobile wellness platform that unifies yoga, meditation, and live classes into one seamless experience. It is designed for scalability, retention, and smooth video-first UX
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