Irfan Masood
Full-Stack Developer building fast, scalable web apps.
New to Contra
Irfan is ready for their next project!
Korely Voiceperi – AI Voice Assistant Platform
Developed Korely Voiceperi, an AI-powered voice assistant platform that enables businesses to create intelligent voice agents trained on their own business information. Built with React.js, NestJS, and PostgreSQL, the platform allows users to configure their business profile, knowledge base, and call handling preferences, allowing the AI assistant to answer customer calls with accurate, context aware responses. Implemented business onboarding, AI agent configuration, knowledge management, and real-time call workflows with a strong focus on scalability, reliability, and security. Integrated Retell AI for AI-powered voice call orchestration and ElevenLabs for high quality, natural sounding speech synthesis, delivering human-like conversational experiences and 24/7 automated customer support while reducing operational overhead.
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Custom Shipping Calculation Engine for OpenCart Flooring Store
I developed a custom shipping calculation engine for an OpenCart flooring eCommerce store, replacing default shipping extensions with a fully tailored checkout solution. Implemented two product-level flags (v_supplier and delivered_aboard) to control shipping behaviour dynamically. Vendor supplied products use a custom weight and dimension based pricing model with tiered rates from £35 for small parcels to £485 for heavy pallets. The solution delivers accurate real time shipping costs, supports complex logistics rules, and improves the overall checkout experience
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I'm Excited to share my Upwork profile!
• 15+ years of experience in Web & Full-Stack Development
• Expert in WordPress, WooCommerce, Shopify, Laravel, React & Next.js
• Custom websites, eCommerce stores, SaaS platforms & API integrations
• Focused on performance, scalability, and long term business growth
• Committed to delivering high-quality solutions with clear communication
🔗 Upwork Profile: https://www.upwork.com/freelancers/irfanmasood
(https://www.upwork.com/freelancers/irfanmasood?p=2063990527537098752)If you're looking for a reliable development partner, let's connect and build something amazing together!
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Real Estate CRM & Property Management Platform
In-house real estate platform for agents to manage property listings, tasks, and projects in one place. Built the backend data layer in Supabase, designing and writing the database queries that powered the application, and exposed them through custom APIs configured in AppSmith to drive the frontend.
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OctoCal – Group Meeting Scheduler App
Developed OctoCal, a group scheduling platform designed to simplify finding mutual availability across multiple participants. Built with Go (Golang), MongoDB, and Vue.js, the platform enables users to sync Google Calendar and Outlook calendars to automatically detect overlapping free time. Implemented group management, friend requests, recurring meeting coordination, and sign up slots for events. Focused on privacy, scalability, and seamless scheduling automation, helping users organize meetings more efficiently and securely.
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Godi.uk (http://Godi.uk) – Google Merchant & Shopify Store Optimization
I optimized and enhanced the e-commerce performance of Godi.uk (http://Godi.uk), a premium leather goods brand built on Shopify. The project focused on Google Merchant Center optimization, Shopify integration, product feed management, and e-commerce SEO. I improved product listings, collection structure, metadata, and structured data to increase visibility across Google Shopping and organic search. Additional work included catalog organization, variant optimization, and conversion focused enhancements to create a seamless shopping experience and support sustainable online sales growth.
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Custom WordPress SEO Analytics Plugin with GSC API Integration
Developed a custom WordPress SEO Analytics Plugin that integrates with the Google Search Console (GSC) API to collect and analyze website search performance directly within WordPress. The plugin tracks keyword rankings, clicks, impressions, CTR, and average search positions, storing historical data in custom database tables for long term reporting. Built multiple query endpoints for insights by date, page, and keyword, integrated backlink analysis via OpenLinkProfiler API, and added CSV export functionality for seamless SEO reporting and data management.
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Enterprise Insurance Assessment Platform on WP VIP
Developed and maintained enterprise grade WordPress solutions for CHOICE on WP VIP infrastructure. Resolved a critical MerchantWarrior payment gateway integration failure affecting online transactions and subscriptions. Built a custom multi step insurance assessment tool using Gravity Forms with deep PHP customization, dynamic conditional logic based on age and income, senior specific calculations, and a bespoke guided UI. Managed deployments through Git based workflows following WP VIP coding standards, ensuring secure, scalable, and reliable releases.
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FlipBricks – WooCommerce Multi-Vendor LEGO Marketplace Development
FlipBricks is a WooCommerce based multi-vendor marketplace for buying and selling LEGO products, powered by the Dokan plugin. I improved the website’s UI/UX, responsive design, and overall user experience. My responsibilities included customizing vendor registration, store management, product listing workflows, and marketplace functionality. I also modified themes and plugins, implemented custom WooCommerce features, optimized performance, fixed usability issues, and tested key marketplace processes.
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Tanya Cross Consulting – Leadership Coaching & Personal Brand Website
I designed and developed a premium personal brand website for Tanya Cross, a leadership coach helping high performing executives navigate burnout and achieve sustainable success. Built using Replit and WordPress, the website features custom responsive design, a dynamic blog, educational content, testimonials, and conversion focused landing pages. The project focused on branding, user experience, SEO optimization, and lead generation, creating a professional platform that strengthens authority and drives consultation bookings.
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