Retail & Fashion UX Innovator and Project Leader

User testing for a fashion retailer web/App
User testing for a fashion retailer web/App

The online team was in the final stages of redesigning the check out process of the website. A redesign aimed at making the check out process even easier.

Project Manager
UX Researcher
Figma
Miro

Qualitative research for insights on post-purchase inspiration
Qualitative research for insights on post-purchase inspiration

The app design team focused on the post-purchase part of the app needed to detect unmet needs around the customers' closet in their day-to-day lives.

UX Researcher
Figma
Miro

Implementation, leadership and management of the fashion retaile
Implementation, leadership and management of the fashion retaile

The client was facing an ambitious new strategic plan oriented to international expansion, positive impact and digital transformation of their key processes.

Project Manager
Business Consultant
Jira
monday.com