Jasiel Abah
Senior Product Designer | B2B SaaS & Fintech
New to Contra
Jasiel is ready for their next project!
Legite is a high-conversion SaaS landing page designed for a DeFi-focused crypto tax solution.
The objective was to transform complex financial regulations into a simplified, trust-driven user journey. I architected the full-page experience, from the high-impact hero section to the transparent pricing architecture, ensuring that the UX focused on reducing "tax anxiety" for crypto investors.
My Core Contributions:
• Information Architecture: Structured a complex service offering into a digestible 3-step onboarding flow to reduce friction.
• Conversion Rate Optimization (CRO): Positioned strategic CTAs and "Difference" modules to maximize lead capture and build social proof.
• Visual Identity: Developed a premium dark-mode aesthetic using high-contrast typography and data-visualization cues to signal institutional authority and financial security.
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NG Eagle Aviation Academy faced a critical bottleneck: a manual, paper-heavy enrollment process causing high student drop-off rates and data fragmentation.
As the Lead Product Designer, I led the transformation from a static legacy website to a dynamic Student Lifecycle Platform, designed to handle high-ticket aviation conversions.
My Core Contributions:
• Architected a dual-portal system: A high-conversion Public Portal for prospective pilots and a secure Internal Admin Dashboard for staff.
• Conducted stakeholder research and workflow audits, identifying and removing "Information Opacity" to rebuild Institutional Trust.
• Established a scalable, AA-compliant design system utilizing aviation safety standards (high contrast, clear legibility).
The result is a digital-first campus experience projected to drive a 40% lift in program inquiries and reduce administrative overhead by 50%.
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FlowBank is a production-ready Neobank and Personal Finance Manager (PFM) dashboard. The Challenge: Design and deploy a complex, high-contrast financial command center at lightning speed.
The Execution: I designed and fully developed this platform in a single 8-hour AI-assisted sprint ("vibe coded"). My Core Contributions:
• Rapid Prototyping & AI Development: Leveraged AI coding tools to build the frontend architecture (React 19, Tailwind CSS) straight from my UI concepts in under 24 hours.
• UX/UI Design: Created a modular dashboard with Stat Cards, Quick Actions, and Recharts-optimized data visualization.
• System Architecture: Implemented "Lifted State" logic for real-time balance syncing across multiple accounts.
This project proves my ability to not just design beautiful interfaces, but to ship production-ready code at startup speed.
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Remina is a two-sided, AI-powered event media SaaS that turns scattered event photos into a structured, interactive, and monetizable shared experience.
As the Lead Product Designer, I took this platform from a raw concept to a fully launched, production-ready product in just 8 weeks. My Core Contributions:
• Designed a frictionless B2C mobile flow, including an AI facial recognition onboarding sequence.
• Architected a complex B2B enterprise dashboard allowing event hosts to manage, brand, and monetize events.
• Established a premium, dark-mode design system optimized for accessibility and high user retention.
Live Product: remina-app.com (http://remina-app.com)
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