How do I define the goals for my social media project?
To define your project goals, consider what you want to achieve with social media. Are you looking to increase brand awareness or get more followers? Be clear about what success looks like to you. This helps the expert understand what they need to do.
What information should I provide to the social media expert at the start?
Tell the expert about your brand and target audience. Share your brand's voice and any existing social media guidelines. Giving them a clear picture helps them create content that fits your brand.
How can I make sure the freelancer understands my brand's voice?
Share examples of previous social media posts or other marketing materials. Discuss any specific words or phrases you prefer to use. This gives the expert a sense of your brand's personality.
What should I include in the project brief?
A good project brief includes the project's goals, timeline, and any necessary resources. Be specific about the social media platforms you will focus on. This makes sure there is no confusion about the tasks.
How do I decide on the deliverables for the project?
Consider what you need from the social media expert, like how many posts per week. Think about the different types of content, such as videos or images. Clear deliverables help make the project successful.
What should I discuss in the initial meeting with the freelancer?
Talk about your goals, timelines, and expected outcomes for the project. Ask the expert about their process and how they plan to meet these goals. This helps both of you get on the same page from the start.
How can I ensure smooth communication during the project?
Set up a communication plan with regular check-ins. Decide on the best way to reach each other, like email or chat. Regular updates help keep the project on track.
What technologies or tools should I consider for managing the project?
Look into project management tools that help track deadlines and tasks. Social media scheduling tools can be useful for planning posts. Sharing these tools with the expert keeps everything organized.
How can I evaluate the success of the social media project?
Decide on key metrics like engagement rates or follower growth. These help measure if your goals are being met. Discuss these with the expert to make sure they know what to focus on.
What should be included in the final handover of the project?
Have the expert provide all the content they’ve created in an organized way. Ask for a report that summarizes the project's results and performance. This makes it easy to review the work that was done.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
