What skills should I look for when I hire a freelance SEO content manager?
When hiring a freelance SEO content manager, you should look for someone skilled in keyword research and understanding search engine algorithms. They should know how to use SEO tools and analytics to check what works best. Good writing and editing skills are also important, as they need to create engaging content.
How can I make sure the SEO content manager understands my brand?
Share your brand's guidelines and values with the SEO content manager. Make sure they know your target audience and tone of voice. Clear communication about your goals will help them create content that fits your brand perfectly.
What should we agree on before starting the project?
You should agree on the project scope, timeline, and deliverables. Discuss how often you’ll meet to review progress and give feedback. It’s also important to set expectations for the quality and style of the content.
How can I track the success of the SEO strategy?
Use analytics tools to monitor website traffic and search engine rankings. Check how well your content is performing by looking at engagement and conversion rates. Regularly report back to see if the strategy is working or if adjustments are needed.
What deliverables should I request from the SEO content manager?
Deliverables can include a content strategy plan, keyword lists, and a schedule for content publishing. You might also want completed articles or blog posts and monthly performance reports. Make sure all deliverables align with your business goals.
How often should I communicate with the SEO content manager?
Set up regular check-ins, like weekly or bi-weekly meetings, to discuss progress and any issues. Daily communication is not always necessary but stay reachable for quick questions. Maintaining good communication helps keep the project on track.
What questions should I ask during the interview process?
Ask about their experience with SEO strategies and successful projects. Inquire about their understanding of content marketing and any tools they use. Understanding their workflow and how they handle challenges will help you find the right fit.
How do I know if the SEO content manager is a good cultural fit?
Share your company values and culture with them during the interview. Observe their response to see if they align with your way of working. A good fit will feel natural, with shared goals and understanding.
What should I include in the contract with the SEO content manager?
Include the project scope, deadlines, and deliverables clearly. Also add details about payment terms and any non-disclosure agreements necessary. Having a detailed contract helps protect both parties and provides clear expectations.
What onboarding materials should I provide to a new freelance SEO content manager?
Provide access to your brand guidelines, previous content examples, and important company information. Share details about your target audience and business goals. The more information they have, the better they can tailor their work to your needs.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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