Question 1

How do I ensure the freelance expert knows about Google Tag Manager?

Accepted Answer

Look for examples of their past projects with Google Tag Manager. Ask to see related work they have done for other clients. Check if they can explain their process for setting up tags and tracking conversions.

Question 2

What should I ask to find a skilled Google Tag Manager freelancer?

Accepted Answer

Ask if they have experience in managing website tags for different types of websites. Does their experience include e-commerce and blogs? Ensure they understand how to track both simple and complex user interactions.

Question 3

How do I agree on deliverables with a freelance Google Tag Manager expert?

Accepted Answer

Clearly list each of the tasks you need them to do, like setting up conversion tracking or creating specific reports. Use simple language so everyone understands what’s expected. Confirm both you and the expert agree on what success looks like.

Question 4

What elements should be part of the project kickoff?

Accepted Answer

Start by having a clear project timeline. Ensure both you and the expert know all important deadlines. Discuss the first steps, like an audit of your current Google Tag Manager setup.

Question 5

How do I make sure my guidelines for the project are clear?

Accepted Answer

Write down and share all your website goals and analytics needs with the expert. Include any specific user behaviors you want to track. Establish how often you will check in with the expert about progress.

Question 6

What checkpoints should I establish with the freelancer?

Accepted Answer

Decide on regular update meetings, perhaps weekly. This helps ensure the expert is on track with your project goals. Have clear milestones for completing setups, tests, and reports.

Question 7

How do I ensure the project starts smoothly?

Accepted Answer

Ensure all necessary access and permissions are shared with the expert. They might need access to your Google Tag Manager account or other platforms. Make sure all login details are ready before the project begins.

Question 8

What should be detailed in the onboarding process?

Accepted Answer

Explain your business and how you use analytics to make decisions. Include any tools and platforms the expert will need to interact with. Make sure they understand your team's communication process.

Question 9

How can you determine if the expert's past projects were successful?

Accepted Answer

Look for testimonials from their previous clients. Positive feedback often indicates successful projects. Ask the expert for specific examples of how the metrics, like site performance or conversions, improved due to their work.

Question 10

How can I collaborate effectively with my freelance expert?

Accepted Answer

Maintain open communication and regular updates. This can build a strong working relationship and ensure any questions are quickly answered. Use project management tools if they help keep everyone coordinated.

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