What qualities should I look for when hiring a Google Ads expert?
Look for someone who understands digital marketing and has a history of successful campaigns. They should know about keyword research and ad copywriting. A good expert will also be good at tracking and analyzing ad performance to improve the results.
How do I evaluate a Google Ads expert's past work?
Ask to see their portfolio and case studies. Check for examples of successful campaigns and measurable outcomes. Look for growth in website traffic, sales, or brand awareness as indicators of success.
How do I set clear deliverables for the Google Ads project?
Work with the expert to list what they will deliver, like ad copy, keywords, and reports. Make a timeline for when each part is due. Be sure both you and the expert agree on these goals before starting.
What project management tools can help me organize my Google Ads project?
Use tools that help track tasks, deadlines, and communication. Popular options include Trello for task management or Google Sheets for tracking progress. These tools help keep everything organized and on track.
How can I ensure good communication with my Google Ads expert?
Set up a regular schedule for updates and questions. Decide on the best way to communicate, like email or video calls. Make sure both you and the freelancer feel comfortable sharing updates and asking questions.
What should be included in a Google Ads campaign report?
The report should include metrics like clicks, impressions, and conversions. Look for analysis on what worked and what didn’t. This helps plan future strategies and improve ad performance.
How do I agree on the timeline for a Google Ads project?
Talk with your expert to set a realistic schedule. Consider how long it takes to plan, launch, and analyze the ads. Make sure both parties are comfortable with the agreed timeline.
How can I gauge the success of a Google Ads campaign?
Track metrics like click-through rates and conversions. Compare the results to your original goals and expectations. Positive growth in these numbers often means the campaign is successful.
How do I decide on which part of Google Ads to focus on with my freelancer?
Discuss your business goals with the expert. They can suggest focusing on search, display, or video ads based on goals. Aligning focus with your priorities can lead to better results.
What steps should we take before launching a Google Ads campaign?
Make sure the ad copy, target audience, and budget are all set. Review the ad settings and strategies with your expert. Testing and validation should also be done to ensure everything is working as planned.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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