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What key skills and experiences should a client look for when hiring a freelance Google Ads expert on Contra?

Clients should seek a freelancer with a strong track record in creating and managing Google Ads campaigns, ideally with relevant examples or case studies demonstrating successful results. The freelancer should have expertise in keyword research, ad copywriting, campaign optimization, and data analysis. Certifications from Google Ads or other reputable institutions would be an advantage, as well as familiarity with industry tools and a deep understanding of specific market segments relevant to the client's business.

How can clients effectively communicate their campaign goals and metrics to a freelance Google Ads expert to ensure alignment on deliverables?

Clients should clearly outline their business objectives, target audience, budget, and any specific goals such as increasing website traffic, generating leads, or boosting sales. It's crucial to discuss key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend. Providing examples of previous successful campaigns can also help freelancers understand expectations. Regular check-ins and updates should be scheduled to assess progress and make necessary adjustments.

What should a client include in the project brief to set clear expectations for a Google Ads project with a freelancer on Contra?

The project brief should include a detailed description of the client's products or services, target audience demographics, and main objectives for the advertising campaign. It should also list any specific deliverables needed, such as ad copy, campaign reports, and performance analysis. Additionally, setting a timeline for the campaign launch and completion, along with key milestones for review and feedback, will help ensure both parties remain aligned throughout the project.

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Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

Best Google Ads freelancers for Social Media Marketing to hire in 2025

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FAQs

What key skills and experiences should a client look for when hiring a freelance Google Ads expert on Contra?

How can clients effectively communicate their campaign goals and metrics to a freelance Google Ads expert to ensure alignment on deliverables?

What should a client include in the project brief to set clear expectations for a Google Ads project with a freelancer on Contra?

Who is Contra for?

What is the vision of Contra?

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