What should I look for in a Google Ads freelancer?
Look for someone with experience managing and optimizing ad campaigns. Check if they have worked with clients in similar industries as yours. See if they have good reviews and a strong portfolio of successful projects.
How can I assess a freelancer’s expertise in Google Ads?
Ask for examples of previous campaigns they have managed. See if they can explain complex strategies in simple terms. Verify if they hold any Google Ads certifications.
What should the initial discussion with a Google Ads freelancer cover?
Discuss your business goals and how Google Ads can help achieve them. Talk about the target audience and budget constraints. Agree on a timeline for deliverables and campaign milestones.
How do I define clear deliverables for the Google Ads project?
List specific items like ad copy, keyword research, and campaign reports. Make sure these deliverables align with your overall marketing goals. Set deadlines for each deliverable to track progress.
What should a project contract include when hiring a freelance Google Ads expert?
Ensure it outlines the project scope, timeline, and deliverables. Include payment terms and project milestones. Confirm the use of tools for tracking and reporting campaign performance.
How can I set realistic goals for my Google Ads campaign?
Talk with the freelancer to understand industry benchmarks. Decide on achievable targets like click-through rates and conversion numbers. Align these goals with your business objectives.
How can I monitor the progress of my Google Ads campaign with a freelancer?
Schedule regular check-ins to discuss campaign performance. Use dashboards or reports for visual insights. Encourage open communication for updates and adjustments.
What should I do once my Google Ads campaign is live?
Work with the freelancer to track performance and adjust strategies. Review analytics to see what works well and what doesn’t. Be open to suggestions for improving the campaign over time.
Why are regular updates important in a Google Ads project?
They help you stay informed about campaign progress and results. Updates allow you to make timely changes to optimize performance. They maintain clear communication with the freelancer.
How can I ensure the freelancer and I are aligned in project expectations?
Have detailed discussions before the project begins. Clearly outline roles, responsibilities, and expectations. Set up frequent communication for ongoing alignment and feedback.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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