Question 1

What skills should I look for in a search engine marketer on Contra?

Accepted Answer

You should look for strong skills in SEO and PPC. Experience with tools like Google Analytics is also important. They should know how to optimize a website and create effective marketing campaigns.

Question 2

How do I set clear goals when hiring a search engine marketer?

Accepted Answer

Start by deciding what you want to achieve, like more website traffic or better search rankings. Write these goals down so the marketer knows what success looks like to you. Make sure your goals are specific and can be measured.

Question 3

What should the first steps be once a project with a search engine marketer starts?

Accepted Answer

Begin with a kickoff meeting to discuss goals and expectations. Share important information about your business and target audience. Agree on the tools and platforms you will use to communicate and track progress.

Question 4

Why is it important to understand deliverables in a search engine marketing project?

Accepted Answer

Deliverables are the tasks and outputs that show progress. Knowing them helps you track the work being done and make sure everything is on track. It also helps you see if the project is successful.

Question 5

How do I ensure my search engine marketer aligns with my business brand?

Accepted Answer

Share your brand style and voice guidelines with them. Talk about your company’s goals and audience. This helps the marketer create campaigns that fit your brand perfectly.

Question 6

What metrics should I discuss with a search engine marketer?

Accepted Answer

Talk about key metrics like organic traffic, conversion rates, and cost per click. These metrics will help you see how well the marketing efforts are working. Make sure you understand how each metric ties into your goals.

Question 7

How often should I expect updates from my freelance search engine marketer?

Accepted Answer

Decide on a regular schedule for updates, like weekly or bi-weekly. Frequent updates help you stay informed about the progress of the project. Consistent communication can help fix any issues quickly.

Question 8

What should I consider about timelines when hiring a search engine marketer?

Accepted Answer

Set a realistic timeline based on project needs and marketer availability. Consider how long it takes to see results from SEO and PPC efforts. Discuss deadlines for each phase of the project to keep everyone on track.

Question 9

How can I review the effectiveness of a search engine marketer’s work?

Accepted Answer

Look at the agreed-upon metrics and whether goals are being met. You can also ask for reports to see detailed progress. Regularly reviewing effectiveness helps you decide if you need to adjust strategies.

Question 10

What should I do if I need to change project goals mid-way?

Accepted Answer

If goals change, discuss them with your marketer as soon as possible. Be honest about why the change is needed. Work together to update the plan and deliverables to fit the new goals.

Best French-speaking freelance Search Engine Marketers to hire in 2025

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