What steps should I take to define my email marketing goals?
Before hiring a freelance email marketing designer, it's important to know what you want to achieve with your emails. Write down if you want more people clicking your emails, buying your products, or signing up for news. Knowing your goals will help the designer create better emails for your needs.
How can I ensure the email designer understands my brand?
Share your brand style guide, colors, and example emails you like with the freelancer. Make sure they know your brand's voice and how you like to talk to your customers. This will help them design emails that match your brand identity.
What should I include in a project brief for an email marketing designer?
A good project brief should have your goals, deadlines, and any special design needs you have. Include examples of emails you like and information about your audience. This helps the designer understand what you need and do a great job.
How do I determine the right timeline for my email project?
Think about when you need the emails sent out and any important dates. Talk about this timeline with the designer to see if it fits their schedule. Making sure the timeline works for both of you keeps the project on track.
What deliverables should I expect from an email marketing designer?
You should expect draft designs, final email templates, and maybe style guides. Make sure the designer knows what format you need the designs in, like HTML or Photoshop files. Clear deliverables make it easy to know what you'll get at the end.
How can I provide constructive feedback to improve email designs?
Be specific and clear about what you like and don't like in the design. Instead of saying 'I don’t like it,' explain what isn’t working. This helps the designer understand your needs better and make changes easily.
What should I do to ensure a smooth onboarding process for the designer?
Have all necessary documents, such as brand guides and contract terms, ready to share. Clearly communicate expectations and provide access to any tools they might need. A well-prepared onboarding process lets the designer focus on creating great emails.
How can I make sure our communication is effective during the project?
Set up regular check-ins or updates with the designer to discuss progress. Use emails or messaging apps to keep in touch and answer questions fast. Good communication helps solve problems quickly and keeps the design process smooth.
How should I review and approve the designer's work?
Set a time to carefully look over the design or draft the designer sends. Make notes of changes or approvals and share them back with the designer quickly. This helps the project move along smoothly and avoids last-minute surprises.
What information should I provide to the email designer about my audience?
Share details like who your audience is, what they like, and their age group. This helps the designer understand what kind of designs will catch their attention. Knowing your audience assists in creating email campaigns that work well.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
