How do I define the goals for my copywriting project?
Start by identifying what you want the copy to achieve. Do you want to inform, persuade, or entertain your audience? Think about the action you want your audience to take after reading. Clear goals will guide you and the copywriter to create effective content.
How can I describe my brand's voice to a copywriter?
Describe how you want people to feel when they read your content. Is your brand serious, fun, or friendly? Share some examples of writing you like. This helps the copywriter match your brand's personality in their writing.
What should I include in a copywriting brief?
Provide details about your project, like the topic, length, and format. Share information about your audience and what message you want to send. Include deadlines and any key points to cover. A good brief gives the copywriter a clear roadmap.
How do I decide on the tone of my copy?
Think about who your audience is and how they like to be talked to. Do they prefer formal language or something casual? Consider how you speak to them on other platforms. Match the tone to their expectations to make your message clear.
What questions should I ask myself to prepare for hiring a copywriter on Contra?
Think about what you need from a copywriter. What skills and experience should they have? Consider what style of writing fits your brand. Knowing this helps you find the right person for your project.
How can I effectively communicate my expectations to the copywriter?
Be clear about what you want the final product to look like. Discuss any specific requirements or likes you have. Regularly check in with the copywriter to ensure they're on the right track. Good communication leads to better results.
How should I evaluate writing samples from candidates?
Look for writing that matches the style and quality you want. Check if they have worked on similar projects before. Consider how well their samples engage you. Good samples are a peek into what they can do for you.
How do I establish a timeline for my project?
Decide when you need the final copy by, then work backwards. Allow time for drafts, reviews, and revisions. Communicate this timeline to the copywriter early on. This ensures everyone knows what to expect and when.
How do I ensure the copy is aligned with my marketing strategy?
Share your marketing goals with the copywriter. Explain how the copy will fit into your larger strategy. Check if the copy supports your brand messages and encourages the desired action. Alignment makes the copy more effective.
How can I assess the quality of the copy I receive?
Check if the copy is clear, engaging, and free of errors. See if it meets the goals you set at the start. Ask if it’s suitable for your audience and reflects your brand voice. High-quality copy should feel right for your needs.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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![Cover image for Extra Card | Credit for Gen Z [Content Writing & Copywriting]](https://media.contra.com/image/upload/w_720,q_auto/pthl1d7u5ehitutk1uwj)
