What is the best way to describe my project to attract skilled copywriters?
To catch the eye of a good copywriter, be clear about your project's goals. Describe the type of content you need, whether it's blog posts, product descriptions, or newsletters. Mention your audience's age, interests, and why they need what you're offering. Make sure to list any special skills or tools you want the copywriter to know or use.
How can I make sure the copywriter understands my brand voice?
Start by sharing brand guidelines if you have them. Include examples of past work that matches your style. Give the copywriter examples of writing you like, even if it’s from other brands. You can also set up a meeting to explain your brand voice and answer any questions.
What should I include in the project brief for a freelance copywriter?
A project brief should cover the project's scope, objectives, and deadlines. Specify the tone and style you expect from the copywriter. Include who the target audience is and what action you want them to take after reading. Also, mention important keywords or phrases you want used in the content.
How do I determine the timeline for delivering copywriting work?
First, list all the tasks needed to complete the project. Consider the copywriter's workload and how much research is necessary. Decide on a realistic deadline for the first draft and the final version with revisions. Communicate openly with the copywriter to make sure the timeline works for them too.
What files or information should I provide to help the copywriter start the project?
Provide any relevant content from your brand, like style guides, past work, and market research. Share access to your website or other platforms if the copywriter needs it. Give a list of important keywords, product details, and any specific points you want emphasized in the writing. These resources will help them get off to a great start.
How should I set expectations for deliverables with a freelance copywriter?
Discuss and list what you need in terms of content output and deadlines. Clarify how you will review drafts and give feedback. Set guidelines for revisions, like how many rounds are expected. Making expectations clear upfront will prevent misunderstandings and ensure a smoother process.
What is the best way to review a copywriter's work once it's delivered?
Check if the writing matches your brand voice and the brief you provided. Look for clear messaging, engaging language, and correct grammar. See if it includes any required keywords naturally and fits well with your audience. Provide constructive feedback to help the copywriter make any adjustments needed.
How can I effectively provide feedback on a copywriter's draft?
Be specific about what you like and what needs changing. Focus on sections where the message doesn’t align with your goals. Use positive language and provide examples or suggestions. This helps the copywriter understand your perspective and make the necessary adjustments more easily.
How do I keep communication open and productive with a freelance copywriter?
Agree on a communication method, like email or messaging, and a schedule for updates. Be prompt in your responses to their queries and be clear in your instructions. Setting up regular check-ins can help ensure everyone stays aligned on project progress and expectations.
What's the best way to establish a contract with a freelance copywriter?
Write a simple agreement outlining project details, delivery deadlines, and payment terms. Include confidentiality clauses if needed, especially if sensitive information is involved. Agree on a process for handling revisions and final approvals. Having a contract ensures clarity and commitment from both sides.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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![Cover image for Extra Card | Credit for Gen Z [Content Writing & Copywriting]](https://media.contra.com/image/upload/w_720,q_auto/pthl1d7u5ehitutk1uwj)
