What should I consider about my project before hiring a performance marketing specialist on Contra?
First, think about what you want the specialist to do. Do you want them to run ads, improve your website visits, or drive more sales? Make a list of your goals and share them with the specialist. Knowing your goals helps them understand what you need.
How do I set clear deliverables for my performance marketing specialist?
Start by defining what success looks like for your project. Is it a certain number of new customers or leads? Or maybe it's a percentage increase in website traffic. Share these goals with the specialist in simple terms, so they know exactly what you expect from them.
What information should I provide to a freelancer when starting a project?
Make sure the specialist knows your brand and audience well. Give them details like your brand's mission and any important statistics you have. This helps them create marketing strategies that match your needs.
What should I look for in a performance marketing specialist's past work?
Look at the specialist's past projects to see if they match what you need. Check how well they performed in those roles and how they helped other clients reach their goals. This gives you an idea of what they can do for your project.
How do I ensure the specialist's strategies align with my brand?
Have a conversation about your brand's voice and values. Ask the specialist to show examples of how they've aligned strategies with a brand's message. Make sure their ideas fit well with your company's identity.
What timeline should I set for a performance marketing project?
Discuss a realistic timeline with your specialist. Consider how long it takes to see results in marketing, which can take weeks or even months. Set milestones with the specialist to make sure everything is on track and keep communication open.
What tools should a performance marketing specialist be familiar with?
Ask the specialist about the tools they use for tracking and measuring success. Some tools help them gather data on ads, site visits, and more. Knowing they use the right tools reduces confusion and ensures they can deliver good results.
How often should we have check-ins during the project?
Decide with the specialist how often you want to communicate. Regular check-ins, such as weekly meetings, help you stay updated on progress. This way, you both can discuss any tweaks and make sure everything's moving towards the goals.
What key performance indicators (KPIs) should I focus on?
Determine which KPIs align with your goals, like conversion rates or customer acquisition costs. Discuss these with your specialist, and ask them to report on these metrics. This helps measure how well the project meets your objectives.
How can I measure the success of my freelancer's efforts?
Talk about specific results you want to see, like more sales or better site traffic. Use reports and data the specialist provides to track these results. This lets you see the impact of their work and adjust strategies if needed.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
Expert
