Hileena Gebreyesus's Work | ContraWork by Hileena Gebreyesus
Hileena Gebreyesus
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Hileena Gebreyesus

Fractional COO for founders ready to scale

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Cover image for Hiring rarely takes too long
Hiring rarely takes too long because of talent. It takes too long because of indecision, unclear handoffs, and broken workflows. This project shows how I redesigned the hiring process to reduce time-to-hire to 10 days by tightening ownership, standardizing steps, and removing unnecessary delays. Sharing a snapshot of that system here.
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Cover image for Recruitment breaks down when too
Recruitment breaks down when too much lives in people’s heads. As teams scaled, I saw the same issues repeat: inconsistent handoffs, unclear ownership, and decisions depending on who happened to be online. So I documented the full recruitment workflow, step by step, into clear SOPs the team could actually use. These SOPs turned tribal knowledge into a repeatable system and reduced friction across recruiting, ops, and account management. Sharing a snippet here from that work.
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The leadership team needed clarity on ownership and decision-making as the company scaled. I implemented an Accountability Chart in Ninety (EOS) to clearly define roles, responsibilities, and ownership across departments. This eliminated overlap, reduced decision bottlenecks, and created clearer accountability for leadership and team members. Shared here is a snippet of the finalized chart.
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Cover image for The company needed to scale
The company needed to scale its SDR team fast, but onboarding was entirely manual. I designed a 7-module SDR training program with clear, repeatable SOPs for all incoming hires. The result: onboarding time reduced by one week and a smoother handoff for leadership. This is one module from the full training build.
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