Habeeb Lawal's Work | ContraWork by Habeeb LawalHabeeb Lawal
Hybrid Video Creator | Real-Time Filmmaking + Generative AI
Aesthetic flaws are structural vulnerabilities that leak ad spend.
We engineered this high-contrast, cinematic architecture for @valusis (https://www.instagram.com/valusis/) to ensure reliable retention uptime.
Currently allocating bandwidth for two luxury brands requiring visual infrastructure overhauls this month. Before I built AI video ads, my entire school voted me to serve as Labour Prefect.
The role was simple in theory: make sure students followed the rules, kept the environment clean, and actually followed through on the work.
I took it seriously enough that I graduated as the most active prefect at my school.
That same mindset shapes how I work today.
When I build an AI ad, I care about the part that happens after the first impressive generation.
The re-render because one frame feels slightly off.
The revision because the copy doesn't sound like the brand yet.
The extra check before delivery.
The follow-through after the project gets difficult or tedious.
The flashy 95% gets attention.
The boring 5% builds trust.
That's the standard I bring to the creative work I do.
Creative thinking gets the project moving.
Follow-through is what makes people comfortable trusting you with the next one. your skincare product doesn’t need another pretty post.
it needs a story that makes someone stop and think, “I want that.”
static images can show the product. video can show the problem, the desire, and the transformation.
that’s what I create for skincare brands: cinematic short-form ads designed to make products feel more desirable.
this is a concept I created for HERBEAUTY.
If you have a skincare product that deserves a stronger story, DM me “AD.” Making the ad was the easy part.
Deciding what people should remember...
That took longer.
If your brand needs this kind of thinking, my DMs are open. #aivideocreator