Prosa Agency
Strategic B2B Content — Legal, SaaS & Finance
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Churn doesn't always mean a bad product — it usually means a broken path to value. This case study follows Flowdesk, a B2B SaaS company that reduced monthly churn by 34% in 90 days without touching a single line of code. The intervention was entirely in onboarding design, email segmentation, and customer success process. Written for SaaS companies that need sales-ready case studies with real metrics and narrative structure.
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Most SaaS companies lose users not because of a bad product — but because of broken onboarding. This article breaks down the 5 most common onboarding mistakes that silently kill retention, and what outcome-based flows do instead. Written for B2B SaaS brands that need blog content that actually moves the needle.
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Law firms that publish consistently win clients before the first call. This article explores how legal teams are using AI to scale content production — without compromising quality or OAB compliance. Written for law firms and legal consultancies looking to build digital authority through strategic blog content.
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A weekly finance newsletter edition covering what changed in interest rates, a key number for investors, and a 10-minute action checklist. Written for finance influencers, brokers, and investment platforms that need consistent, engagement-focused content in Portuguese — without pulling their team away from the actual work.
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