Logo submitted in a call for proposals to TRUSS-SAFE, a construction agency. — What do you think? Did we meet the goal? o.O
This identity is just a presentation.
Exploring elegance through simplicity.
This logo concept combines the initials H and B into a refined monogram designed for a hospitality brand.
The flowing line subtly evokes the sea, while the typography and neutral color palette aim to convey comfort, sophistication, and trust.
My design process focuses on creating visual identities that are timeless, scalable, and memorable across both digital and print applications.
What do you think: should a hospitality logo prioritize symbolism or simplicity?
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I've noticed that many of my strongest logo concepts are built around geometric forms. Geometry helps me create visual balance, clarity and strong brand recognition while keeping the design simple and versatile.
Would a geometric logo fit your brand?
My name is C. Federico Graphic Design; I am a certified professional in graphic design and marketing. I’m new here and hope to collaborate with many of you. Greetings from the world of Italian design