Grant Legassick
Photoreal AI fashion campaigns without photoshoots
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This project demonstrates lifestyle campaign production
for fashion brands.
Instead of studio shoots, brands can generate complete
location campaigns using AI.
Locations, lighting, and environments are art directed
to match the brand aesthetic while maintaining
realistic fabric and garment behavior.
This approach allows brands to create high-end
visual campaigns quickly and at a fraction of
traditional production costs.
0
20
Many fashion brands only have flat product photos or mannequin shots.
Using our custom AI fashion pipeline, I transform these images into
photorealistic on-model campaign visuals suitable for ecommerce,
lookbooks, and advertising.
Process:
Product ingestion
Fabric and logo fidelity checks
Model generation
Lighting and environment styling
Human retouching for realism
This approach allows brands to produce high-quality campaign imagery
without the cost or logistics of traditional photoshoots.
0
20
Project description.
These images were produced to replicate
high-end ecommerce photography.
The goal is to provide brands with
clean, consistent product imagery suitable for:
• product pages
• Shopify stores
• catalog imagery
• advertising creatives
Images are art directed to maintain
fabric realism, garment structure,
and accurate product presentation.
0
20
For this project I created a full fashion campaign using
a single garment reference.
The goal was to demonstrate how brands can generate
complete editorial campaigns from limited product assets.
Deliverables included:
• hero campaign images
• editorial lookbook shots
• social media assets
• ecommerce images
All images were generated using a custom AI pipeline
combined with manual art direction and retouching.
0
22