Product Design
I bring a strong blend of creative strategy, visual design, branding, and user-centered thinking to product design. My work spans concept development, product storytelling, packaging, digital experiences, character-driven merchandise, and branded visual systems. I’m skilled at turning an idea into a cohesive product experience, from early creative direction and moodboarding to final assets, presentation, and launch-ready materials.
My strengths include building clear visual identities, designing products that feel emotionally engaging, and creating brand systems that can scale across websites, social content, packaging, collectibles, apparel, and digital campaigns. I approach product design with both creative instinct and strategic thinking, making sure every design choice supports the audience, the brand, and the business goal.
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I owned the social performance measurement for Fortnite x The Simpsons, monitoring campaign health across all major social platforms, delivering real-time insights to stakeholders, benchmarking performance against previous collaborations, and providing recommendations that helped optimize content and maximize engagement throughout the campaign.