Francisco Florez
Digital Marketer Specializing in Visual & Social Content
New to Contra
Francisco is ready for their next project!
Rio Carnival, Brazil ðŸŽ
Energy, culture, and movement all in one frame. This shot captures the vibrant atmosphere of one of the world's most iconic celebrations, highlighting the color, music, and storytelling behind cultural travel experiences.
Travel content captured on location during Rio Carnival.
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Rincón, Puerto Rico 🌴
Golden hour along Puerto Rico’s west coast. This image captures the quiet side of travel — sunsets, ocean views, and the atmosphere that makes a place unforgettable.
Original travel photography captured during my time exploring the island.
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Tokyo, Japan 🇯🇵
A city where tradition and modern design collide. This shot focuses on contrast — historic architecture alongside the illuminated Tokyo Tower skyline.
Travel photography and visual storytelling captured on location.
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Tamarindo, Costa Rica 🌅
Capturing the calm moments that make travel unforgettable. This sunset shot highlights the emotional side of travel content — where natural light, composition, and storytelling come together to create an experience people want to be part of.
Photography & creative direction by me.
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Created a social-first promotional video concept for a themed water park campaign. The objective was to capture energy, movement, and summer excitement while optimizing for vertical mobile viewing. Focused on dynamic pacing, engaging visuals, and platform-native storytelling designed to increase engagement and event interest.
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Developed a refined abstract logo exploring fluid form, gradient blending, and modern typography. The objective was to create a flexible, contemporary mark that feels dynamic and adaptable across digital platforms. Focused on shape balance, color harmony, and distinctive visual identity.
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Created a YouTube channel banner and visual identity for a fictional SEO and marketing brand. The objective was to create a premium, high-conversion layout aligned with performance-driven content. Focused on brand hierarchy, strong typography, and clear value messaging to support marketing education and audience growth.
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Created an Instagram promotional ad for a mock digital marketing brand, focusing on brand positioning, audience targeting, and performance-driven messaging. Developed copy, visual layout, and CTA structure to reflect a modern, data-first marketing identity.
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