Femi Oritogun
Data & BI Analyst | Fintech & Digital Product Analytics
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3 Metrics Every Fintech Should Track to Grow Retention One thing I’ve learned working in fintech, retention doesn’t break overnight. It fades quietly. You’ll still see “active users,” but the real signals are hiding in 3 simple metrics
Repeat Usage Rate: Are users coming back, or just trying your app once?
Time Between Transactions: The longer the gap, the weaker the habit.
DAU/MAU Ratio: Your “stickiness” score. If it’s falling, users are losing interest. Retention isn’t about discounts, it’s about catching behavior shifts before they turn into churn.
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