Favour Emmanuel
Motion Designer & Video Editor - SaaS, Fintech, Web3 brands
Gexipay is a Crypto Trading Platform with an application that helps its users buy and sell crypto, giftcards and even perform commercial bank transactions in minutes.
In this project, I was contracted to create an explainer video that tells every prospective and existing crypto trader who Gexipay is and its solution in the market.
While working on this project I was faced with limited brand visual resources, where I had to specifically got to become a user of the Gexipay mobile application to understand better what Gexipay says it stands to represent in the market. Also the owner could do little justice better communicate Gexipay's USP which prompted my closer review and test.
This only step helped me understand the brand, its USP, target audience and even how I created the storyboard, style frames and motion guidelines.
Now Gexipay has gone further to launch its newest app version with clearer understanding of its solution to the market, and the motion explainer video has further helped in their promotional creative.
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