Fatima Maha
SDR | I used to be your buyer, now I help you sell to them
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Nonprofit Executive Director Buyer Pain Map
This is a research deliverable I developed mapping the core pain points, desired outcomes, and tailored discovery questions for three key nonprofit decision-maker personas , CFO, IT Lead, and Executive Director/Operations.
This kind of buyer intelligence is what separates effective nonprofit tech outreach from generic sales pitches. Before I prospect for any client, I build a deep understanding of who I'm calling, what keeps them up at night, and what questions will open a real conversation rather than trigger a polite rejection.
What this document covers:
- CFO pain points including grant restrictions, cash flow gaps, and audit complexity
- IT Lead pain points including disconnected systems, cybersecurity risk, and outdated donated tech
- Executive Director pain points including capacity overload, board expectations, and talent retention
- Tailored discovery questions for each persona designed to uncover real buying triggers
This work demonstrates my ability to research, analyze, and translate nonprofit sector knowledge into actionable sales intelligence for SDR and lead generation engagements.
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Nonprofit IT Lead Buyer Pain Map
This is a research deliverable I developed mapping the core pain points, desired outcomes, and tailored discovery questions for three key nonprofit decision-maker personas, CFO, IT Lead, and Executive Director/Operations.
This kind of buyer intelligence is what separates effective nonprofit tech outreach from generic sales pitches. Before I prospect for any client, I build a deep understanding of who I'm calling, what keeps them up at night, and what questions will open a real conversation rather than trigger a polite rejection.
What this document covers:
- CFO pain points including grant restrictions, cash flow gaps, and audit complexity
- IT Lead pain points including disconnected systems, cybersecurity risk, and outdated donated tech
- Executive Director pain points including capacity overload, board expectations, and talent retention
- Tailored discovery questions for each persona designed to uncover real buying triggers
This work demonstrates my ability to research, analyze, and translate nonprofit sector knowledge into actionable sales intelligence for SDR and lead generation engagements.
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Nonprofit CFO Buyer Pain Map
This is a research deliverable I developed mapping the core pain points, desired outcomes, and tailored discovery questions for three key nonprofit decision-maker personas, CFO, IT Lead, and Executive Director/Operations.
This kind of buyer intelligence is what separates effective nonprofit tech outreach from generic sales pitches. Before I prospect for any client, I build a deep understanding of who I'm calling, what keeps them up at night, and what questions will open a real conversation rather than trigger a polite rejection.
What this document covers:
- CFO pain points including grant restrictions, cash flow gaps, and audit complexity
- IT Lead pain points including disconnected systems, cybersecurity risk, and outdated donated tech
- Executive Director pain points including capacity overload, board expectations, and talent retention
- Tailored discovery questions for each persona designed to uncover real buying triggers
This work demonstrates my ability to research, analyze, and translate nonprofit sector knowledge into actionable sales intelligence for SDR and lead generation engagements.
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I specialize in prospecting and qualifying leads for SaaS companies, health tech startups, and EdTech organizations selling into the nonprofit and international development space. My outreach has reached over 1M+ individuals across multiple states, and my program work achieved 196% coverage, ranking top performing state.
I understand how nonprofit decision makers think, what language moves them, and what gets ignored, making my outreach more targeted and effective than a typical SDR.
I work with:
- SaaS companies selling tools to nonprofits, INGOs, NGOs, and global health organizations.
- Health tech startups breaking into global health or development markets
- EdTech and impact organizations targeting program teams and key decision-makers
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I follow a clear 4-step process designed specifically for selling into the nonprofit and global health space:
Research — I build targeted ICP lists and identify the right decision-makers inside nonprofits, INGOs, and development agencies. Not just names, but the right contacts who actually influence buying decisions.
Craft — I write personalized cold email sequences using language that resonates with mission-driven buyers, referencing results frameworks, program impact, and sector-specific priorities rather than generic sales copy.
Outreach — I execute multi-channel outreach via email, LinkedIn, and cold calls to qualify leads and move them through the early stages of the pipeline.
Book — I secure discovery calls and track all activity in HubSpot or GoHighLevel so your pipeline stays clean and visible.
This process is built on years of insider knowledge of how nonprofit decision makers think and what messaging actually breaks through their inbox.
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