destalem aregay - Art Director | Contra
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destalem aregay
Frontend Web Designer & Developer | Next.js, React, GSAP.vgg
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Addis Ababa, Ethiopia
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Addis Ababa, Ethiopia
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An industrial, cinematic product website for DESTA Industries — a dark brand experience built around a minigun product. The site combines drone footage, sensor-system visuals and raw firepower into a scroll-driven film: every section advances the story as the visitor scrolls, with video scrubbing, bold typography and a heavy, weaponized aesthetic. Built with Next.js, GSAP and scroll-driven video, it is fast, responsive and optimized for desktop and mobile. The design communicates engineering power through motion, darkness and precision layout — a product launch site that feels theatrical rather than technical.
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Franck Muller: Vanguard Smurfette A luxury, gallery-style presentation for a Franck Muller watch — one sculptural timepiece on black, composed with the restraint of a high-fashion editorial. The site treats the product like art: generous negative space, precise typography, subtle motion and a single hero visual that lets the watch speak. Designed and built with HTML, CSS and JavaScript, with refined micro-interactions and a fully responsive layout. Every detail — spacing, type scale, timing — was art-directed to feel like a jewelry campaign. Minimal, elegant and timeless, it positions the timepiece as an object of desire rather than a product.
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Title: YORCH — Private Yacht Club Description: A cinematic website for a private yacht club — turquoise oceans, cutting hulls and calm interiors delivered as a video-led journey. Full-screen video, smooth scroll transitions and generous negative space evoke open water and quiet luxury. Built with React, Vite and GSAP. Fast, responsive, art-directed for a high-end audience. Link: https://yorch-sigma.vercel.app (https://yorch-sigma.vercel.app)Tags: React, Vite, GSAP, Cinematic Video, Responsive Design
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A scroll-controlled journey through BMW M power and precision — the machine, the engine and the road as one cinematic motion sequence. Imagery, typography and camera-style transitions reveal the story of precision-engineered performance as the visitor scrolls. Built with Next.js and GSAP ScrollTrigger. Dark, editorial design with dramatic typography. Fully responsive, optimized for fast loading. Link: https://bmw-m-khaki.vercel.app (https://bmw-m-khaki.vercel.app)Tags: Next.js, GSAP, ScrollTrigger, Frontend Development
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