Evan Kelly's Work | Contra
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Evan Kelly
Content engines for founders who can't do it all.
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Web Design & Redesign — Dublin Hospitality Two Dublin pubs. Two outdated websites. One complete overhaul. Business Horse redesigned the web presence for The Foggy Dew and M O'Briens — two of Dublin's most established venues. The Foggy Dew got a full visual redesign, integrated gig listings, and a seamless booking system. M O'Briens received a ground-up rebuild featuring bespoke commissioned artwork woven into the design. The result: sites that actually reflect the energy of the venues and turn visitors into customers.
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A video for an AI security company operating in the US and EU. We had a call on Wednesday and this was delivered that same Friday. No brief was provided. We repurposed a case study that sat unused and underdeveloped on their website.
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A YouTube short covering some recent tech news. Goal was lightning fast turnaround while maintaining quality.
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A full thought-leadership engine built around real events and expert voices — working with partners including PitchMe First, amberra, European Women in VC, and Karmijn Kapitaal. Deliverables included VC checklists, C-suite blogs, influencer engagement, and news-driven editorials distributed omnichannel. The Results (both campaigns combined) +120% new backlinks 3.5× search visibility growth +97% combined traffic from Europe and the U.S.
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