Euphilena
Content strategist & copywriter | B2B demand generation
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Euphilena is ready for their next project!
COMPETITOR COMPARISON PAGES
Tribe CRM vs Excel: Head-to-head comparison pages
Created a complete series of structured comparison pages positioning Tribe CRM against major competitors in the European CRM market. Each page uses feature-by-feature comparison tables, side-by-side pricing analysis, and benefit callouts highlighting where Tribe has clear advantages.
Competitors covered (all live on website): Tribe CRM vs Bigin by Zoho CRM Tribe CRM vs Odoo CRM Tribe CRM vs Monday CRM Tribe CRM vs Brevo Tribe CRM vs SuperOffice and more.
The copy maintains factual accuracy across all pages while framing Tribe's strengths: unlimited data storage, transparent pricing, GDPR compliance, and European data hosting. Each comparison point focuses on practical buyer concerns rather than technical specifications.
View it online here: https://tribecrm.eu/tribe-vs-excel/
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LEAD MAGNET & LANDING PAGE
2025–2026 Customer Insights Report: Data-driven ebook with conversion-focused landing page
Created a complete lead magnet package including a multi-page insights report and dedicated landing page. The report presents real user data from Tribe CRM's customer base, turning internal metrics into valuable industry content for prospects.
What the report covers:
Full customer journey data from onboarding to renewal
Personalisation, integrations, and workflow adoption patterns
AI and automation usage trends
Sales activity and deal creation behaviour
Renewal performance and long-term loyalty metrics
The landing page uses benefit-led copy to position the report as actionable insights rather than promotional content. The headline and supporting copy focus on what prospects will learn ("See how real companies used Tribe CRM") rather than product features.
This project required synthesising complex internal data into accessible insights, writing both the report content and the landing page copy, and structuring the content for lead generation while maintaining editorial value for readers.
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COMPETITOR COMPARISON PAGES
Tribe CRM vs Competitor Series: Head-to-head comparison pages
Created a complete series of structured comparison pages positioning Tribe CRM against major competitors in the European CRM market. Each page uses feature-by-feature comparison tables, side-by-side pricing analysis, and benefit callouts highlighting where Tribe has clear advantages.
Competitors covered (all live on website):
Tribe CRM vs Bigin by Zoho CRM
Tribe CRM vs Odoo CRM
Tribe CRM vs Monday CRM
Tribe CRM vs Brevo
Tribe CRM vs SuperOffice
and more.
The copy maintains factual accuracy across all pages while framing Tribe's strengths: unlimited data storage, transparent pricing, GDPR compliance, and European data hosting. Each comparison point focuses on practical buyer concerns rather than technical specifications.
All pages include customer testimonials, FAQ sections addressing common objections, and conversion-focused CTAs. The structure helps buyers evaluate both options while making the case for Tribe without being overly promotional. Each page required competitor research, compliance review, and careful fact-checking to ensure all claims were accurate and defensible.
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GEO-OPTIMISED BLOG POST
Wrote a comprehensive blog post optimised for both traditional SEO and Generative Engine Optimisation (GEO). The post includes a TL;DR quick answer section at the top, structured comparison tables, and clear answer boxes formatted for AI search engines and featured snippets.
The content walks small business owners through CRM selection criteria: team size, budget considerations, integration needs, ease of use, and GDPR compliance. Each section provides actionable guidance rather than promotional fluff.
Structured with H2/H3 hierarchy optimised for readability and search visibility. The post positions Tribe CRM as a recommended option while providing genuinely useful information for readers still in the research phase.
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ICP-FOCUSED WEBPAGE
CRM for Marketers: Role-specific landing page
Built a full landing page targeting marketing teams using Tribe CRM. The page connects CRM features to specific marketing outcomes: showing where leads come from, tracking campaign ROI, and demonstrating how marketing activities drive revenue.
The copy frames CRM benefits through a marketer's priorities: proving campaign value to leadership, working seamlessly with sales teams, and tracking the complete customer journey. Each section addresses practical marketing challenges rather than listing generic CRM features.
Structured with benefit-led messaging, real use case examples, and clear CTAs throughout. The page speaks directly to marketing managers and heads of marketing who need to justify their tech stack and demonstrate results. View it online: https://tribecrm.eu/team-marketing/
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