Ingrid Silfverberg
Motion designing wizard turning vision into motion!
New to Contra
Ingrid is ready for their next project!
Absliq needed their AI automation platform to make sense in under 90 seconds.
Absliq builds AI systems that handle the repetitive work e-commerce support teams drown in – "where's my order," refund requests, the tickets nobody wants to answer twice. The challenge: turn a technical automation product into something a non-technical founder or ops lead could watch once and immediately get.
I handled the full pipeline – script, storyboard, motion design, and sound – building a promo video that leads with the pain (support teams buried in repeat questions) before showing the product as the release valve. Clean UI callouts, fast pacing, zero jargon-dump.
Result: a video Absliq could drop straight into cold outreach and landing pages without needing a founder to talk over it.
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Galerly needed photographers to see themselves in the product, fast.
Galerly bundles everything a working photographer juggles: client galleries, AI photo culling, contracts, invoicing – into one platform. The challenge was showing a photographer (not a tech buyer) that this replaces five disconnected tools without making the video feel like a feature-dump.
I handled the full pipeline – scriptwriting, storyboarding, motion design, voiceover, and sound design – building a promo video around a day-in-the-life of a working photographer: shoot, cull, deliver, invoice, get paid.
Each Galerly feature shows up exactly where the pain point would hit in real life, so the product explains itself.
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Capacity needed a teaser that sold the "wait, it actually works?" moment in seconds.
Capacity lets anyone describe an app idea in plain language and get back a real, production-ready build – React frontend, Express backend, fully exportable code. A teaser doesn't have room to explain the whole platform; it has room for one moment that makes someone stop scrolling and go try it themselves.
I handled the full pipeline – scriptwriting, storyboarding, motion design, voiceover, and sound design – cutting a short, punchy demo teaser built around the core hook: type an idea, watch a real app come together. Fast pacing, no filler, product UI doing the talking.
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Examo needed to sell "practice makes perfect" to stressed-out university students.
ExamPrep NL (Examo) built a platform that generates realistic practice exams from course-specific question pools, letting students simulate real testing conditions as many times as they need – instead of the usual grind of static summaries or paid tutoring. The challenge: make an exam-prep tool feel like relief, not more studying.
I handled the full pipeline – scriptwriting, storyboarding, motion design, voiceover, and sound design – building a promo video around the anxiety of walking into an exam unprepared, then showing Examo as the rehearsal students actually needed. Real product UI, fast pacing, student-first tone throughout.
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