Full brand identity and social media system for GRIND, a Lisbon-based artist management and creative direction label with global ambition.
The scope covered logo design, icon system, color palette, typography, stationery, and a complete set of social media templates all built around a consistent visual language that works across every touchpoint.
The aesthetic sits at the intersection of street culture and industry credibility: raw textures, bold type, high contrast. Built to stand out in a feed and hold weight in a boardroom.
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I had the pleasure to write and direct a social media content for Guarda_Mor, a Lisbon-based restaurant. Scripted and directed in a mockumentary format inspired by The Office, turning a classic French dessert into a character-driven short. Part of an ongoing content series designed to build brand personality and drive organic engagement on Instagram.