Named Elemis’ innovative new Cryotherapy treatments, and developed conscientious campaign copy and slogans for use across all brand marketing material

Supporting Cult’s pioneering Metaverse Beauty Week through a solus email and marketing campaign with beauty giants The Hut Group.

Leading all copy, communications and community management of Sally Hansen’s online community of nail super fans and loyal brand advocates- the Sally Squad

Conceptual creative and campaign Copywriter for household brand House of Fraser’s 2023 Christmas campaign- Christmas, Covered.

Conceptualisation and copywriting of reactive and repurposed content for Sally Hansen’s social media accounts, including asset and caption copy across all posts

Social media and campaign asset copywriter and strategic thinker across sustainable BCORP brand Tom’s of Maine.

Concepts and copywriting of Sally Hansen’s ‘Swerve the Salon’ paid media campaign- a series of social assets encouraging salon lovers to do their nails at home

Developed web, campaign, social, email copy for innovative, global-first for beauty, AI-Powered NFT community program to celebrate Shiseido’s 150th anniversary.