How the Editing/AI Pack Started ? It started with a simple workflow: I would receive footage filmed by the agency’s videographer, edit the footage, and enhance it with visual effects, transitions, and sound design. At first, I focused on simple effects that could make the videos more dynamic and engaging. As clients started appreciating the results, they began asking for more creative and distinctive effects. That’s when I started combining real footage with AI-generated visuals, using AI to create elements and transitions that would be difficult or time-consuming to achieve with traditional editing alone. We worked across different niches, including food, gyms, merchandise, lounges, products, beauty, and other businesses. This variety pushed me to adapt the visual style and creative approach depending on the brand and the story we wanted to communicate. Over time, this became an editing approach I used especially for opening videos, advertisements, renovations, new offers, and promotional content turning standard footage into more immersive and attention grabbing visual stories.

El Mehdi Dennaoui

Video Editor / Multidisciplinary Creative based in Toronto.