Title : About Page Copy for Business Coach
I used to think "just post more" was the answer.
I was wrong.
3 years ago I was coaching 1:1 clients and burning out trying to "do content".
Instagram reels. LinkedIn posts. Blog posts.
I was everywhere... and nowhere.
Then I figured it out.
Content isn’t about being loud.
It’s about being clear.
Clear on who you help.
Clear on the problem you solve.
Clear on what to say next.
Since then I’ve helped 40+ coaches turn their expertise into words that book calls.
No fluff. No trends. No posting 7 days a week.
Just copy that sounds like you on your best day, and works while you sleep.
If you’re ready for content that feels good AND gets clients, you’re in the right place.
Let’s write something that works.
[CTA Button: Book Your Free Copy Audit]
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EMAIL 1: Welcome + Set Expectations
Subject: You’re in! Here’s what happens next
Body:
Hey [Name],
Thank you for joining. I’m so glad you’re here.
Over the next 5 days I’ll send you my best tips to help you get clients from content without burning out.
Today: The #1 mistake coaches make on LinkedIn.
Tomorrow: How to write posts that get DMs.
Day 3: My free content framework.
Day 4: A client story + what changed for her.
Day 5: How we can work together.
Sound good? Hit reply and tell me: What’s your biggest content struggle right now?
I read every reply.
Talk soon,
Ejiro
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Why Most Coaches Burn Out From Content
I was talking to a coach last week.
She told me: "Ejiro, I’m posting 3x a week and still no clients."
Here’s what we found:
She wasn’t writing for 1 person.
She was writing for "everyone".
When you write for everyone, the algorithm gets confused.
When you write for 1 person, your ideal client feels seen.
3 shifts that changed everything for her:
Pick 1 problem to solve per post
Use her client’s exact words
End every post with 1 CTA
30 days later?
She booked 2 discovery calls from LinkedIn alone.
Content isn’t about posting more.
It’s about posting with purpose.
Want posts that book calls instead of just likes?
DM me "POSTS" and I’ll send you my free LinkedIn content framework.
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Title : Content Mistakes That Are Keeping Coaches Invisible Online
Most coaches are amazing at what they do. But their content isn’t getting seen. It’s not because you’re not posting enough. It’s because of these 5 mistakes:
Writing for everyone If you talk to everyone, you connect with no one. Pick 1 client. Speak directly to them.
No SEO keywords If Google doesn’t know what your post is about, clients won’t find you. Use the exact words your clients type into Google.
No clear CTA Every blog post should end with a next step. "Book a call" "Download my guide" "Join my email list"
Sounding too formal People buy from people. Write like you talk on a discovery call.
Quitting after 3 posts SEO takes 3-6 months. Consistency beats perfection.
Fix: Focus on 1 problem, 1 client, and 1 keyword per post.
Need help? I write SEO blog posts for coaches that rank on Google and bring in discovery calls. DM me "BLOG" to start.😊 💯