Kasturi — Luxury Indian Fragrance Experience Role: Frontend Developer & UI/UX Designer Project Type: Luxury E-commerce / Brand Experience Industry: Beauty & Fragrance Overview Kasturi is a concept for a modern luxury fragrance house rooted in Indian heritage. The goal was to move away from a traditional perfume e-commerce experience and create a digital presence that feels cinematic, premium, and story-driven. The visual direction draws inspiration from iconic Indian fragrance ingredients such as jasmine, rose, saffron, sandalwood, and vetiver — combining traditional elements with a contemporary luxury aesthetic. What I Worked On I designed and developed the complete digital experience, focusing on: Luxury-focused UI/UX and visual direction Responsive frontend development Immersive product presentation Story-driven brand sections Smooth interactions and transitions Premium typography and editorial layouts Mobile-first responsive experience Conversion-focused product discovery The Challenge Most fragrance websites follow a predictable product-grid approach. For Kasturi, I wanted the website itself to communicate the emotion behind the fragrance before asking the customer to purchase it. The challenge was balancing Indian heritage, modern minimalism, and luxury e-commerce usability without making the experience feel overly traditional or visually crowded. The Solution I built the experience around visual storytelling — allowing ingredients, textures, typography, whitespace, and product imagery to gradually introduce the world of Kasturi. The result is a digital concept that positions an Indian fragrance brand with the visual language and experience expected from a contemporary global luxury house. Built with: React.js • TypeScript • Modern CSS • Responsive UI • Interactive Web Experiences

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Not every collaboration begins in a boardroom. Some begin in culture. Introducing a new visual series exploring what happens when global luxury aesthetics meet Indian heritage, craftsmanship, silhouettes, textures, and stories. Minimal. Cinematic. Rooted. Built with: React.js • Three.js • GSAP • Framer Motion • Tailwind CSS Inspired by: Indian architecture, embroidery, handcrafted artistry, luxury fashion campaigns, and modern digital storytelling. This is not nostalgia. This is heritage reimagined. by Eesha Build #indianheritage #luxurydesign #creativedirection #uiux #webdesigner

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Eesha Tiwari (@eeshabuilds) • Instagram photos and videos

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Eesha Tiwari

Helping startups build fast, modern web apps.