Dwayne Cabel's Work | ContraWork by Dwayne CabelDwayne Cabel
User-centered and data-driven creative vision for brands
Pacifico is a premier coastal residential resort community in Playas del Coco, a beach town in Guanacaste, Costa Rica. I designed paid ads, social media content, and sales presentations to highlight the community's lifestyle and attract prospective residents. A selection of emails designed for Fresh Prints, balancing brand expression with clear hierarchy, readability, and performance The Epsilon Club is an exclusive loyalty program for Fresh Prints' top sorority clients. I led the creative direction and designed branded assets that clarify the program's benefits and nurture long-term customer relationships, contributing to $1.4M in revenue. One Big Pride is a student-led pride event in the Ateneo de Manila, one of the top universities in the Philippines. I designed a flexible visual identity system, allowing the brand to adapt to any and every LGBTQIA+ moment of pride and remembrance.