Projects using Wistia
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Tonya Golden
pro
Video Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video. Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent. Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.
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53
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Naufhal Zakwan
Digital Support System
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5
Message
0
Tonya Golden
pro
Adding Thank You Video After Form Submission A/B Experiment Problem: After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion. Action: Tested two Thank You Video variations on the LifeCompared confirmation page, one AI-generated and one featuring our director on camera, measuring downstream lead-to-policy. Result: The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.
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