🎉 Marketing Lead - Web3 Crowdsourcing Platform
Oversaw entire marketing efforts for web3.0 crowdsourcing layer platform making blockchain accessible to mainstream users.
Redefined comprehensive marketing strategy supporting company vision and goals.
Launched press releases picked up by 145 news outlets with total audience of 98 million visitors, including Yahoo Finance (47.4M visitors/month), Market Watch (23.3M visitors/month), and Seeking Alpha (7.9M visitors/month).
Created fabulous content pieces in collaboration with copywriter for brand storytelling.
See full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view)
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Compliance-Aware Email + SMS Follow-Up Automation.
A sales team was making cold calls and losing the follow-up. Leads that asked to be contacted later had no reliable path back into the funnel, and the team had no way to guarantee they were respecting opt-in rules. I built a follow-up automation that handles the timing and the compliance in one system.
The workflow triggers when a call ends with a follow-up disposition, then runs a 3-day timed sequence of email and SMS touches. Before any message goes out, the system checks the contact's opt-in status, and any contact on the blacklist is skipped entirely. Follow-ups only ever go to people who asked for them.
Every step is visible in the CRM timeline, so the team can see exactly where each lead is in the sequence, and a human can take over at any point without breaking the flow. It turns "we'll follow up" from a promise into a guarantee, without adding another manual task to the day.
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A sender came to me with a domain Google had stopped trusting. Reputation had slipped, and one bad stretch pushed the domain to Low on May 25, 2026. When Google rates a domain Low, a large share of mail skips the inbox, so the whole list stops earning.
I ran our full reputation rebuild. I fixed authentication and alignment, cleaned and protected the list, corrected sending cadence and volume, then rebuilt domain and IP reputation and monitored placement every week.
Google Postmaster tells the story. Domain reputation climbed to High in early July 2026 and has held High through August 10. On the sending IPs, the mix moved from Bad and Low through May to 100% High from June onward, steady since.
Proof is attached: real Google Postmaster screenshots, with the domain hidden for privacy.
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