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NICOLAS OMONAYAJO
Lagos, Nigeria
CRM EXPERT , SOCIAL MEDIA MANAGEMENT, LEAD GENERATION
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CRM EXPERT , SOCIAL MEDIA MANAGEMENT, LEAD GENERATION
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GoHighLevel Email Nurture Campaign for Booked Leads This project focused on creating a strategic email nurture campaign in GoHighLevel for prospects who booked a consultation call for an Amazon Full Service business. The objective was to keep leads engaged before their scheduled appointment, build trust, and increase the likelihood of converting booked calls into paying clients. Project Objectives Create an automated email sequence for newly booked leads. Deliver valuable educational content before the consultation. Build credibility through actionable Amazon growth insights. Maintain engagement with timed follow-up emails. Increase appointment attendance and conversion rates. Track campaign performance using email analytics. Campaign Flow Email 1: Immediate confirmation with an Amazon growth toolkit after the call is booked. Email 2: Sent 3 hours later, providing additional optimization resources and valuable insights. Email 3: Delivered the next day, showcasing real-world examples of successful Amazon listing optimization. Email 4: Final follow-up highlighting predictable strategies for scaling within the Indian Amazon marketplace. Key Features Automated email sequencing Strategic delay scheduling Personalized lead nurturing Educational, value-driven email content Performance tracking for opens and clicks CRM integration for seamless contact management Optimized pre-sales communication Tools & Platforms GoHighLevel (GHL) Email Marketing Automation CRM Campaign Management Lead Nurturing Customer Journey Automation Email Analytics & Reporting Results The campaign created a consistent and professional communication process that kept prospects engaged between booking and their consultation. By delivering relevant educational content at the right time, the automation strengthened trust, improved lead quality, reduced no-shows, and supported higher conversion rates from booked calls to paying clients.
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Landing Page Design & Conversion Optimization This project involved designing and developing a clean, high-converting landing page for a digital cookbook brand. The objective was to create a seamless customer journey that showcases the product, builds trust, and encourages visitors to complete their purchase. Project Goals Design an engaging and visually appealing landing page. Present the cookbook with compelling product imagery and persuasive copy. Highlight customer transformations and testimonials to build credibility. Organize recipes and features in an easy-to-browse layout. Optimize the checkout flow to improve conversions and reduce drop-offs. Ensure the page is fully responsive across desktop, tablet, and mobile devices. Key Features Modern, conversion-focused UI design Clear call-to-action buttons Product showcase with feature highlights Social proof and customer testimonials FAQ section to address buyer concerns Streamlined checkout experience Mobile-friendly responsive layout Results The final landing page delivers a professional shopping experience that helps visitors quickly understand the product's value, builds confidence through social proof, and guides them toward making a purchase with minimal friction. Tools Used: Figma, HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), UI/UX Design.
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CRM Automation & Course Access Workflow This project involved designing and implementing an automated CRM workflow that manages customer onboarding, course enrollment, and access expiration after a successful purchase. The automation eliminates manual administration while ensuring customers receive the correct course access at the right time. Project Objectives Automate course delivery immediately after purchase. Apply customer tags for segmentation and future marketing. Grant access to multiple digital courses automatically. Schedule access expiration based on membership duration. Remove course access once the subscription period ends. Create a seamless customer experience with zero manual intervention. Workflow Overview Triggered automatically when a new sale is made. Applies purchase-specific tags for segmentation. Enrolls customers into the purchased courses with full access. Waits until the predefined expiration date. Automatically revokes access to all associated courses after the membership period expires. Maintains clean customer records through automated tag management. Key Features CRM automation Course enrollment automation Customer tagging and segmentation Membership lifecycle management Timed automation using wait conditions Automatic access revocation Hands-free digital product fulfillment Tools & Platforms GoHighLevel (GHL) CRM Automation Workflow Builder Membership & Course Management Trigger-Based Automation Customer Segmentation Results The completed workflow significantly reduced manual workload, ensured accurate and timely course access for every customer, minimized administrative errors, and delivered a smooth customer journey from purchase to membership expiration. The automation improved operational efficiency while providing a reliable and scalable system for managing digital course memberships.
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Landing Page Design & Conversion Optimization This project involved designing and developing a clean, high-converting landing page for a digital cookbook brand. The objective was to create a seamless customer journey that showcases the product, builds trust, and encourages visitors to complete their purchase. Project Goals Design an engaging and visually appealing landing page. Present the cookbook with compelling product imagery and persuasive copy. Highlight customer transformations and testimonials to build credibility. Organize recipes and features in an easy-to-browse layout. Optimize the checkout flow to improve conversions and reduce drop-offs. Ensure the page is fully responsive across desktop, tablet, and mobile devices. Key Features Modern, conversion-focused UI design Clear call-to-action buttons Product showcase with feature highlights Social proof and customer testimonials FAQ section to address buyer concerns Streamlined checkout experience Mobile-friendly responsive layout Results The final landing page delivers a professional shopping experience that helps visitors quickly understand the product's value, builds confidence through social proof, and guides them toward making a purchase with minimal friction. Tools Used: Figma, HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), UI/UX Design
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