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Landing Page Design & Conversion Optimization
This project involved designing and developing a clean, high-converting landing page for a digital cookbook brand. The objective was to create a seamless customer journey that showcases the product, builds trust, and encourages visitors to complete their purchase.
Project Goals
Design an engaging and visually appealing landing page.
Present the cookbook with compelling product imagery and persuasive copy.
Highlight customer transformations and testimonials to build credibility.
Organize recipes and features in an easy-to-browse layout.
Optimize the checkout flow to improve conversions and reduce drop-offs.
Ensure the page is fully responsive across desktop, tablet, and mobile devices.
Key Features
Modern, conversion-focused UI design
Clear call-to-action buttons
Product showcase with feature highlights
Social proof and customer testimonials
FAQ section to address buyer concerns
Streamlined checkout experience
Mobile-friendly responsive layout
Results
The final landing page delivers a professional shopping experience that helps visitors quickly understand the product's value, builds confidence through social proof, and guides them toward making a purchase with minimal friction.
Tools Used: Figma, HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), UI/UX Design.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
I love building brands, but seeing them come alive on a website might be my favourite part.
some favourite web work from the archive
Great Job, Lucie
About a year ago, we shared our work for DreamGround here ✨
Since then, a lot has changed. The brand evolved, the positioning shifted – and it was time for the website to evolve with it.
So we came back to the project and redesigned the page to reflect this new direction, while adapting everything to work smoothly in Kajabi.
It was a quick and really enjoyable project – clear communication, trust in the process, and an easy collaboration from start to finish.
We love when clients come back to us as their businesses grow. It’s always special to see how a brand evolves and to be part of its next chapter 🤍
I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.
