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Cover image for I’O Transformation required a Cover Photo and Flyer for thei...
I’O Transformation required a Cover Photo and Flyer for their Soundbath event. I responded with a proposal because for starters, people tend to focus on graphics first before text hence the placement above the proposed text (TBD) and that pictures worth a thousand words. As part of my #avantgarde approach for the cover photo I added proportionally sized white graphic elements while preserving the original proportions of each image. As you would also imagine, the context calls upon a warm colour such as the orange tone utilised in the major graphical element spanning much of the cover photo. While I am for intricate patterns, I would like to adhere to theme of simplicity by clouding the viewer's thoughts unnecessarily but ensuring it should be viewable by anyone visually impaired or otherwise as part of #accessibilityforall.
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Cover image for Economic Growth Strategies is a non-profit organisation that...
Economic Growth Strategies is a non-profit organisation that was seeking a new logo design with their full branding as well as the compact form with the EGS abbreviation. #avantgarde is one of my design philosophies and an application of this concept in my proposed design is via the triple curve design of different gradients with the same endpoint. This is not just a mathematical expression but to communicate visually that eventually that no matter the pace, there should be a similar optimal outcome for all involved. Additionally, I experimented with a more contemporary appearance commensurate to illustrate a more forward outlook. Another one of my design philosophies is #accessibilityforall and to implement it accordingly I blended visual accessibility for all with precisely defined colours of the EGS branding as required.
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