What if your book could get discovered somewhere it wasn’t being seen before?
I’ve been experimenting with Goodreads Listopia to help authors put their books in front of more relevant readers.
My process:
→ Research the book and genre
→ Study similar titles
→ Find the right Listopia opportunity
→ Add the book
→ Monitor its position and visibility
No promises of overnight sales.
Just a strategic way to create another discovery path for a book that deserves more attention.
I’m currently doing a few free Listopia placements for authors.
Made this motion-graphics piece to document what I’m working on.
Would you like me to break down the research behind one of these placements?
#BookMarketing #Goodreads #AuthorMarketing #DigitalMarketing #BookPromotion #MarketingStrategy #Contra
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Proud to have been part of this project.
Habib's – FIFA World Cup 2026 Campaign ⚽🏆
This project was created entirely with AI.
I was responsible for:
Prompt Engineering
AI Creative Direction
Cinematic Direction
Visual Development of the film
Produced in partnership with Ilha Produtora for Habib's.
A great example of how AI, storytelling, and cinematic direction can come together to deliver high-end commercial content.
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The situation: A leading arts institution in Singapore had negligible media presence and no established voice in public discourse on arts education policy.
What I did: Led the full strategic communications programme over four years. Built an executive positioning and op-ed strategy that placed the institution's leadership in sustained public conversation on arts education. Provided ongoing media counsel to develop institutional spokespeople into credible, quotable voices for journalists and policymakers.
The result: Senior leaders became recognised thought leaders on arts education policy. The programme contributed to parliamentary discussion on the sector and preceded the formation of a new national arts university. Won two industry awards for Best Strategic Communications Campaign and Educational and Cultural Institutions.
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📚 Cover Story: New Book Design Complete!
I'm thrilled to share the successful completion of a recent book cover design project for a wonderful client! The book, a gripping historical fiction novel, needed a cover that instantly conveyed its era, drama, and emotional depth.
We collaborated closely to ensure the final design captured the author’s vision. I utilized a blend of carefully selected period photography, a moody, rich color palette, and classic, elegant typography to evoke a sense of timeless intrigue.
The client is delighted with the result, and I'm incredibly proud of how the cover not only looks striking but also effectively communicates the core themes of the narrative. Wishing the author great success with their upcoming launch!
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Johnnie Walker Whisky
From 2017 to 2021, I led Johnnie Walker’s brand strategy and marketing communication efforts in India, with responsibility for the brand’s strategy, communications and consumer engagement across a broad portfolio of initiatives and markets. The work involved developing the brand in India while translating its global equity into ideas, experiences and conversations that were relevant to the Indian consumer.
I worked across major brand programmes and IP's including The Journey, Johnnie Ginger, and the Travelling Billboard, alongside the content, PR, partnerships and collaborations that supported them.
The work ranged from long-form storytelling and editorial content to social, creators and large-scale experiences, with the Travelling Billboard delivering +30% spontaneous recall and a ₹25 crore uplift.
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Three months ago this guy's phone barely rang.
He repairs washing machines. His flyers looked like every other repair flyer — technician, list of services, phone number. Nobody looks at those.
So I stopped making flyers and built him an emergency room instead. I called it Code Red. Washing machines waiting to be treated. One arrives on a stretcher, worse than the rest.
Part one of two.
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