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Cover image for No Rules Nourishment – Kajabi Website The Brief The client w...
No Rules Nourishment – Kajabi Website The Brief The client wanted a Kajabi site that felt warm, and welcoming. Their old look felt generic and didn’t reflect their playful, anti-diet brand. The goal was to create a space that feels friendly, confident, and grounded in real-life nutrition. The Direction I used soft pastels, handwritten accents, and open layouts to keep everything light and human. Real photos lead the story. Clear sections for services, courses, and freebies The Build Built in Kajabi with custom content blocks, mobile-first spacing, and integrated opt-ins for the meal plan freebie. Designed in Figma, then rebuilt to stay consistent across pages. The Impact The new site feels honest and approachable. It supports her brand voice, increases opt-ins, and gives visitors a clear path to book, learn, and connect.
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Cover image for Boost Tex-Mex Franchise Sales with Our Lead Generation Funnel
Franchise Lead Generation Funnel + Conversion System for Tex-Mex Brand About El Fresco El Fresco is a fast-casual Tex-Mex franchise built around fresh, made-from-scratch food and a scalable business model. 🌍 Market: USA ⭐️ Industry: QSR / Fast-Casual Franchise 📅 Timeline: 1–2 Weeks (Estimated Build Scope) Objective Create a high-converting franchise landing page and lead capture system to: Attract qualified franchise buyers Clearly communicate the opportunity Drive applications and inquiries Challenges Franchise opportunity not clearly structured for decision-making No optimized flow from visitor → inquiry Weak or unclear lead capture experience Lack of automation for follow-up and nurturing Solution & Approach Built a conversion-focused franchise funnel designed to simplify the decision process and drive action: Structured landing page around key buyer drivers (profitability → support → simplicity → CTA) Simplified messaging to reduce friction and confusion Added clear multi-step conversion paths (inquiry + application) Designed system to scale across multiple locations and formats The entire experience is built to move users from curiosity → confidence → commitment. Key Features Clean, high-converting landing page layout Strong CTA placement throughout the page Lead capture form with qualification fields (capital, location, interest) Structured franchise process (discovery → review → onboarding) Backend-ready system for automation and follow-up
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