Chen Architecture is a Singapore-based architecture firm specializing in high-density design for the rapidly evolving cities of Southeast and East Asia. Founded by Eleanor Chen in 2019, the studio operates at the intersection of Asian spatial intelligence and contemporary architectural practice—rejecting both Western mimicry and nostalgic traditionalism.
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BRAND IDENTITY & LOGO DESIGN
The Problem
Savora Table needed a distinctive brand identity that would capture the warmth, quality, and refined experience of modern dining while creating a strong and memorable visual presence.
The Solution
I developed a complete visual identity featuring an elegant logo, refined typography, a sophisticated colour palette, and branded assets including stationery, menus, packaging, and social media visuals.
The Result
The final identity creates a premium and cohesive brand experience that feels warm, authentic, and memorable across both digital and physical touchpoints.
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Brand Identity & Creative Design
This project focused on creating a distinctive brand identity that reflects the client's vision while building a consistent visual language across every customer touchpoint. From logo development and typography to color systems, marketing assets, and brand guidelines, every element was designed to communicate professionalism, trust, and long-term brand recognition.
The creative process combined strategy with modern design principles to produce a cohesive identity that works seamlessly across print, digital, social media, packaging, and web. The result is a scalable brand system that not only looks premium but also provides the flexibility needed to grow with the business and maintain consistency across future campaigns.
Highlights
Logo Design & Brand Identity
Visual Identity System
Brand Strategy
Typography & Color Systems
Marketing & Print Collateral
Social Media Brand Assets
Brand Guidelines & Style Guide
Creative Direction & Art Direction
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The success of purplecushhh.co.za (http://purplecushhh.co.za) attracted significant customer interest from the US, Canada, and Australia, inspiring the development of this international e-commerce site. Now delivering premium Natural product supplements globally with optimised checkout and shipping integration.
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