Freelance UX Designers in WaterlooFreelance UX Designers in Waterloo
ProjectsPeople
Lisette D. Brown's avatar
Lisette D. Brown
proKitchener, Canada
Strategy-First Brand Identity Designer ✦
1x
Hired
5.0
Rating
130
Followers
KITTL_EXPERT

expert

Strategy-First Brand Identity Designer ✦
Cover image for Font Formula Pro | Design Tool Case Study
I ended up having way more fun than expected developing my first design tool: Font Formula Pro. Font Formula Pro is a font-discovery tool made for designers who want to speed up their workflow without sacrificing quality or safety. Here’s what it does: 🔍 Search commercial-free fonts based on custom keywords. ⚡ Safe-to-download sources only. 🔠 Auto-generated font pairings. 📊 Compatibility percentages with reasoning grounded in real typography & design principles. 🪄 Keyword-driven results that adapt to the style you’re looking for. And my favourite part… 📱💻 Live Preview with realistic Desktop, Tablet & Mobile device mockups! For my first time using Builder.io (http://Builder.io), I’m honestly impressed with how intuitive and flexible it was. View Tool (https://17a70a4db94441dea0be315e422df316-main.projects.builder.my/) 💫
29
689
Cover image for This project reminded me why I love branding. Not because of...
This project reminded me why I love branding. Not because of the logo design—but because of everything that comes after it. I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful. 🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share) Which mockup is your favorite? 👀
23
40
885
Cover image for AI gave ideas. Human judgment
AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚
41
96
3.2K
Cover image for Brand Identity Development for Skin Care Brand
Brand Identity Development for Skin Care Brand
2
7
UX Designer(1)
Matt Mitchell's avatar
Matt Mitchell
proKitchener, Canada
Product & Web Designer
19
Followers
FRAMER_EXPERT

expert

Product & Web Designer
Cover image for Today's design experiment in Figma: AI interactions. I love ...
Today's design experiment in Figma: AI interactions. I love Claude's 'quick' widget on Mac that sticks to the top tool bar/icon bar. I imagine those will start to become the norm in AI tools. No need to go to the website or even fully open the software, just open a quick widget and interact with them right away. Bonus points for every additional feature added to boost the UX - things like speech detection, connectors to your favourite apps and other AI tools. Hope you like it. Happy Sunday.
1
17
524
Cover image for Cool, my first ever Framer
Cool, my first ever Framer plugin got approved and is live for use! With this plugin you can get a design style system set up easily. It generates Text & Color styles in Framer. The default semantics are based on Wise's design system! Customize it, use other presets etc. 100% free for use as well. Let me know if you get to try it out! It's called Sonic.
2
2
132
Cover image for I wanted my own Raycast-like design tool that I could pop op...
I wanted my own Raycast-like design tool that I could pop open with a hotkey combo while working on any project. So I vibed it into existence on my mac in a single day. Opus 4.5 is no joke. Some minor flaws but loving it so far. For anyone wondering I made this with Claude Code using this workflow: 1. Discuss the project idea and initialized the Xcode project (Swift + Swift UI based) - Opus did this without issue. 2. Brainstormed the workflow pattern in plan mode with Claude for the best path to get all features working as expected 3. Build one feature at a time, frequently unit & integration test them, then commit to a proper branched git repo. 4. Also, if i thought Opus wasn't fully seeing the vision, I'd have Gemini 3 run double checks or give its own ideas. Highly recommend trying this out, build your own tools!
26
475
Cover image for Exploring some AI style branding today. Using this amazing c...
Exploring some AI style branding today. Using this amazing color palette tool I've had saved for a while - https://meodai.github.io/poline/.
4
2
434
UX Designer(1)
Olaitan Akinlade's avatar
Olaitan Akinlade
Kitchener, Canada
product designer || Product manager
product designer || Product manager
Cover image for Spend Management App Development
Spend Management App Development
0
4
Cover image for Saas dashboard design for tweek
Saas dashboard design for tweek
0
2
Cover image for ePump – Fuel Station Management Simplified
ePump – Fuel Station Management Simplified
0
6
Placeholder project card media
View more →
UX Designer(2)
Eisha Gupta's avatar
Eisha Gupta
Kitchener, Canada
Solving problems for users by crafting visual experiences
Solving problems for users by crafting visual experiences
Cover image for Financial Dashboard and Webpage Design
Financial Dashboard and Webpage Design
0
5
Cover image for Travel Website Landing Page
Travel Website Landing Page
0
5
Cover image for Travel Tourism E-Commerce (snapshot of SITE design) :: Behance
Travel Tourism E-Commerce (snapshot of SITE design) :: Behance
0
2
Cover image for Custom Greeting Card Design for Small Businesses
Custom Greeting Card Design for Small Businesses
0
4
UX Designer(4)