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Lisette D. Brown
Kitchener, Canada
Strategy-First Brand Identity Designer ✦
1x
Hired
5.0
Rating
136
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Strategy-First Brand Identity Designer ✦
Cover image for AI gave ideas. Human judgment
AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚
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Cover image for Brand Identity Development for Skin Care Brand
Brand Identity Development for Skin Care Brand
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13
Cover image for Visual Brand Identity for NUMA Skincare
Visual Brand Identity for NUMA Skincare
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28
Cover image for OH Belly | Visual Brand Identity Design
OH Belly | Visual Brand Identity Design
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Brand Strategist(13)