Freelancers using HootSuite in WashingtonFreelancers using HootSuite in Washington
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Miya Campbell's avatar
Miya Campbell
proWashington, USA
Marketing Strategist, Web Designer & Brand Identity Expert
11
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Marketing Strategist, Web Designer & Brand Identity Expert
Cover image for Sunday & Co. | Social
Sunday & Co. | Social Media Content + Digital Marketing For Sunday & Co., I developed the agency’s ongoing social media and digital content system, translating the larger brand identity into a recognizable mix of video, graphics, campaigns and recurring content. The creative direction was built to feel editorial, warm and visually distinctive while still giving the content a clear marketing purpose. Rather than treating every post as a standalone asset, I developed recurring concepts and visual formats that could support brand awareness, service promotion, portfolio storytelling, community building, recruitment and client acquisition. My work included: • social media strategy and content planning; • development of content pillars and recurring series; • short-form video concepts for Reels and TikTok; • video filming and editing; • hooks, scripts and on-screen copy; • custom social media graphics; • carousel and static post design; • Sunday Service branded content; • Welcome to Our Table campaign content; • monthly roundup and educational content; • Join Our Table recruitment creative; • service and portfolio-focused content; • campaign concept development; • organic social content; • paid social and advertising creative; • promotional graphics and CTAs; • copywriting and caption development; • art direction and visual storytelling; • content repurposing across Instagram, TikTok and LinkedIn; • content calendar development; • performance review and ongoing content optimization. The result is a cohesive content ecosystem that gives Sunday & Co. a recognizable social presence while allowing the brand to move between education, personality, portfolio work, services and promotional content without losing its visual identity.
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Cover image for Lucky’s Café & Bakery |
Lucky’s Café & Bakery | Brand Identity, Website + Print Design For Lucky’s Café & Bakery, I developed a complete brand identity inspired by Carolina kitchens, neighborhood cafés and slow mornings. The direction was warm and nostalgic while still feeling bold, editorial and modern. The identity centered on a custom wordmark, rich cream, brown and red color palette, expressive typography and a playful duck mascot featured with coffee and pastries. I extended the system across a custom website, menus, coffee cups, signage and other physical brand applications. My work included: • brand strategy and creative direction; • primary and secondary logo variations; • custom duck mascot illustrations; • color palette and typography system; • brand voice and supporting taglines; • responsive website design and development; • website copy and visual storytelling; • menu, coffee cup and signage design; • print-ready brand assets; • brand guidelines and mockups. The final system gave Lucky’s a recognizable personality and a cohesive experience across its digital, print and physical touchpoints.
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Cover image for Folake & Co. | Website
Folake & Co. | Website Design + Digital Experience For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience. The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story. I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances. My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation. The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth. This website was developed as a pitch concept and was not ultimately published by the brand.
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Cover image for UGC + Social Media Content
UGC + Social Media Content | Beauty & Lifestyle For this collection, I created and curated social-first content centered around beauty, fashion and lifestyle products, including content featuring Glossier, Starface, BREAD Beauty Supply, Valentino Beauty and YSL Beauty. The work was developed to balance polished brand storytelling with the more natural, relatable quality of UGC. I created content across multiple formats and considered how individual assets could support organic social, product discovery, engagement and paid digital campaigns. My work included: • UGC concept development and creative direction; • short-form video for Reels and TikTok; • product-focused video content; • lifestyle and product photography; • unboxing and product discovery content; • in-store and experiential content capture; • social-first hooks and on-screen copy; • video editing, pacing and text overlays; • static social media content and graphics; • carousel and Story content; • launch and collaboration-focused content; • organic and paid social creative variations; • product styling and visual composition; • platform-specific content adaptation; • caption and CTA development; • content repurposing across digital platforms. The final body of work demonstrates my ability to take a product and build multiple pieces of social content around it while maintaining strong visual direction, platform awareness and a clear understanding of how people naturally discover and engage with products online.
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Mya Frye's avatar
Mya Frye
Washington, USA
Freelance Digital Marketing and Social Media Manager
Freelance Digital Marketing and Social Media Manager
Cover image for Loved working with The Whiskers Club on their social media a...
Loved working with The Whiskers Club on their social media and content strategy—and even more, seeing the results speak for themselves. 📈 Increased visibility 🐾 New clients coming in weekly 💬 Real engagement and word-of-mouth growth My goal with every client is simple: create content that feels aligned, authentic, and actually supports business growth—not just “pretty posts.” Seeing messages like this never gets old. If you’re a service-based business looking to grow your audience and bookings through intentional content, let’s connect.
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Cover image for These are the results from the first 30 days of implementing...
These are the results from the first 30 days of implementing a refined content and engagement strategy for a service-based client. In 30 days, we saw: • Accounts reached: +1,200% • Accounts engaged: +3,800% • Profile visits up across Instagram & Facebook • New client inquiries coming in weekly No ads. No viral gimmicks. Just intentional content, consistency, and audience-led strategy. This is what happens when your social media is treated like a business tool, not just a posting schedule. If you’re a service-based brand looking for measurable growth—not just aesthetics—I’d love to help.
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Cover image for I’ve worked with interior design and kitchen & bath brands—a...
I’ve worked with interior design and kitchen & bath brands—and this is how I approach their content. 🛁 Curated visuals that feel clean, elevated, and timeless 📐 Educational posts that establish expertise and trust 🎨 Moodboards and trend content to help clients envision their space 🏡 Lifestyle storytelling that turns inspiration into inquiries The visuals shown here reflect a content direction and strategy style I’ve executed for kitchen & bath and interior-focused brands—balancing inspiration with clarity and conversion. If you’re a designer or showroom looking to turn your social presence into a lead-generating portfolio, let’s connect. Book a call. Let’s elevate your brand online.
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Cover image for If I worked with a brand like FORVR MOOD… This is what a ref...
If I worked with a brand like FORVR MOOD… This is what a refreshed, elevated content direction could look like: still luxurious, still intimate, but more intentional, cohesive, and conversion-focused. ✨ A curated grid that tells a story ✨ Clear product moments without losing lifestyle appeal ✨ Branded visuals that feel editorial, not repetitive ✨ Content designed to sell the mood and the product This is a conceptual rebrand + content strategy mockup, created to show how I approach visual storytelling for lifestyle, beauty, and home brands. If you’re a founder or creative director looking to refine your brand’s digital presence without losing its soul—let’s talk. Book a call. Let’s elevate your brand experience. — Mya Frye Marketing & Content Strategist
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Fannie Mukua's avatar
Fannie Mukua
Bowie, USA
Optimizing ops, boosting marketing impact, driving growth.
Optimizing ops, boosting marketing impact, driving growth.
Cover image for Case Study: Marketing Strategy for "City Bites"
Case Study: Marketing Strategy for "City Bites"
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Cover image for Case Study: CRM Transformation for “StyleHive”
Case Study: CRM Transformation for “StyleHive”
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Cover image for Case Study: Hiring System Optimization for ShopEase
Case Study: Hiring System Optimization for ShopEase
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