Editing you don’t notice, until you feel it later.
5.0
Rating
35
Followers
Editing you don’t notice, until you feel it later.
Really happy with how this AI project worked out for TRGR and their client, Walmart.
The goal of this one was to make the spot as true to camera as possible. I think we nailed it.
While I love the unleashed creativity we’re seeing in AI advertising , I do think some of it pushes the boundaries of believably a little too far.
If you scope it down and play within the language of the chosen format, you keep the audience's attention off how it’s made, and focused on what it’s actually saying.
Upshot introduces a new category of product that combines culture, collectibles, and prediction markets. My team and I designed the brand, card and pack template systems, and web app - crafting a user experience that blends speculation, storytelling, and accessibility. The goal was to make a powerful, fun, and intuitive platform that reimagines predictions as collectible digital artifacts.
2
72
Longbow offers an AI-powered RevOps system for outbound sales, and our goal was to make a complex service feel simple, premium, and actionable. We designed a modular landing experience that breaks down their strategy, shows how the system works, and drives conversions through clear messaging and CTA flow.
2
62
These conceptual designs represent how I incorporate AI into my workflow - from ideation to polish. I used tools like ChatGPT for the initial copy direction and refinement, Claude to kickstart wireframe layout, and Midjourney to generate creative backgrounds. I also utilized native AI tools in Figma such as image clean up, and background removal to further streamline the process. I wanted to show a creative use of AI that still relies on design instinct but uses AI tools as leverage.